Lisa Brankin became Ford UK chair and managing director of the Ford of Britain and Ireland National Sales Company on 15 August 2023.
She had been MD for Ford of Britain and Ireland since November 2020, with responsibility for all of Ford’s marketing, sales and service activities in the United Kingdom and Ireland.
Prior to her appointment as MD, Lisa held a variety of senior UK roles from 2015 including director, Passenger Vehicles, Ford of Britain and Ireland, director, Sales, Ford of Britain, and director, Marketing, Ford of Britain.
Previous roles in the Ford of Britain leadership team included director, Dealer Operations from 2011 where she was responsible for all sales support and dealer representation activities, including the implementation of Transit Specialist Dealer Centre and rolling out the FordStore showroom initiative.
Brankin joined Ford in September 1990 as a graduate trainee.