Breaking the speed limit can be costly in terms of fines, and driving bans, as well as playing a significant role in many road accidents.

Ford is working with new research and measurement methods and high-tech tools to collect emotional and logical customer insights and learn more about how people visually discover new cars and trucks.

Ford is working with new research and measurement methods and high-tech tools to collect emotional and logical customer insights and learn more about how people visually discover new cars and trucks. New techniques include eye tracking, measuring where eyesight lingers most and biometrics.

Ford of Europe’s all-new and refreshed models – led by the Mondeo, Kuga, EcoSport and Transit commercial vehicle range – helped the company increase sales and market share again in February

The new Ford Focus ST, has claimed its first award in the UK – Best Hot Hatch in Carbuyer’s Best Car Awards.

Ford was the UK market leader in total vehicle, car and CV sales in February. Ford was also the clear leader in retail car sales with a sector share double that of its nearest rival, putting Ford in prime position heading into March, when sales increase significantly due to the registration plate change.

Ford Motor Company at the 2015 Geneva Motor Show today extended its line-up of vehicles to reveal new sporty, dynamic and high specification vehicles for Europe.

Ford Motor Company at the 2015 Geneva Motor Show today extended its line-up of vehicles to reveal new sporty, dynamic and high specification vehicles for Europe.

Ford’s all-new Focus RS makes its global public debut today at the Geneva Motor Show. The high-performance road car pioneers the innovative Ford Performance All-Wheel-Drive system, and delivers class-leading cornering speed, thrilling performance and unbridled driving enjoyment. The all-new Focus RS also introduces advanced performance technologies, and is the first Ford RS equipped with selectable Drive Modes – including an industry-first Drift Mode – and Launch Control.

Ford Motor Company powered into the 2015 Geneva Motor Show with its most technologically advanced performance model range ever, including the global motor show debut of the all-new Ford Focus RS high-performance hatchback, and the European premiere of the all-new Ford GT supercar. Revealed with the help of F1 legend Johnny Herbert, these exciting new models lined up on the Ford stand alongside the new Focus ST – available with a performance diesel engine for the first time – the highly acclaimed Fiesta ST, and the all-new Ford Mustang.