Ford Media Center

Production-Ready Ford Kuga Vignale Revealed. Upscale SUV Expands Ford Vignale Product and Customer Experience

  • Ford Kuga Vignale production model makes European debut; upscale SUV available to order later this year offering exclusive specification and meticulous craftsmanship
  • Ford S-MAX Vignale sports activity vehicle available to order now alongside Ford Mondeo Vignale four-door and wagon; Ford Edge Vignale and Mondeo Vignale five-door available to order later this year
  • Ford Vignale vehicles deliver individualistic styling options; high-power, fuel efficient powertrains; and sophisticated technologies including Active Noise Control
  • Ford Vignale available to order at FordStores across Europe incorporating dedicated Vignale Lounges; customers can now use Ford’s new dedicated Ford Vignale Internet destination and online configurator to explore pricing and options

COLOGNE, Germany, June 22, 2016 – Ford has for the first time revealed the production version of the new Ford Kuga Vignale upscale SUV that will expand the Ford Vignale product and customer experience when it goes on sale in Europe later this year.

The Ford Kuga Vignale is presented in pearlescent-metallic Vignale Milano Grigio exterior colour with Cashmere leather interior trim as part of an exclusive specification, delivers meticulous craftsmanship and will be offered with a range of powerful and efficient Ford EcoBoost petrol and TDCi diesel engines – and with Ford Intelligent All Wheel Drive.

The Ford Kuga Vignale joins the new Ford S-MAX Vignale sports activity vehicle and Ford Edge Vignale large SUV as one of three new Ford Vignale models presented this year, following the introduction of the Ford Mondeo Vignale in 2015. The Ford Mondeo and S-MAX Vignale are available to order now, with the Edge Vignale also arriving in late 2016.

The expanded Ford Vignale model range is available to order at FordStores across Europe, including Georgia and Turkey, and at customers’ Ford retailer of choice. FordStores incorporate dedicated Vignale Lounges that deliver a personalised purchase experience supported by a Vignale Relationship Manager. Ford already has established 300 FordStores, the most recent in Växjö, Sweden and expects to complete its roll-out of 500 early next year.

Customers can now use Ford’s new dedicated Ford Vignale Internet destination and online configurator to explore pricing and options – including new design options introduced earlier this year that enable customers to further personalise the exterior styling of Vignale models.

“Our customers have high aspirations, and they want more from Ford. On some vehicles, our top-of-the-line Titanium specifications make up 70 per cent of all sales,” said Jim Farley, Chairman and CEO of Ford of Europe. “With Ford Vignale, we can offer them the absolute best of Ford in terms of luxury and personal service. That’s why we are expanding from Ford Mondeo Vignale to our flagship products Edge and S-MAX, with Kuga to come soon after.”

Ford earlier this year also announced a new travel, event and lifestyle service that will offer Ford Vignale customers valuable offers and access to travel and lifestyle activities, including hospitality experiences at the Chelsea Flower Show in London and access to VIP premieres such as the Cannes Film Festival.

Ford Kuga Vignale
The new Ford Kuga Vignale is based on the Ford Kuga mid-size SUV revealed for the first time at the 2016 Mobile World Congress in Barcelona, Spain.

The upscale model’s unique Vignale pearlescent Milano Grigio exterior colour is influenced by rose metallic tones, and complemented with dark gloss effect finishes for the front and rear skid plates, door appliques and boot trim. The signature Vignale hexagonal grille design features at the front.

The premium character of the Ford Kuga Vignale interior is further heightened with unique hexagonal-quilted Windsor leather featuring prominent tuxedo-style stitching for the seats and door interiors, offered in signature Cashmere colour. The upscale leather treatment also extends to the instrument panel.

Each Kuga Vignale model will be hand-finished by master craftspeople at the state‑of‑the‑art Vignale Centre at Ford’s manufacturing facility in Valencia, Spain. The latest laser and camera technology supports the trained eye in closely examining every aspect of a Vignale vehicle from bodyshell and panel alignment to paint finish.

Passionate about precision and attention to detail, experts spend more than two hours hand‑polishing the paintwork to create the perfect high-gloss finish; and also carefully scrutinise the fine detailing and stitching of laser-cut pieces of interior leather trim.

Powerful and fuel-efficient Ford Kuga Vignale powertrain options include:

  • 150 PS 1.5-litre EcoBoost with six-speed manual transmission
  • 182 PS 1.5-litre EcoBoost with six-speed automatic transmission and Intelligent All Wheel Drive
  • 150 PS 2.0-litre TDCi with six-speed manual transmission and choice of front-wheel drive or  Intelligent All Wheel Drive;  or six-speed Powershift automatic transmission and standard Intelligent All Wheel Drive
  • 180 PS 2.0-litre TDCi with six-speed manual transmission or six-speed Powershift automatic transmission, both with standard Intelligent All Wheel Drive

Ford’s Intelligent All Wheel Drive system delivers a seamless transition of torque between all four wheels to provide a more secure footing on the road especially in slippery conditions and can adjust torque delivery up to 50/50 between the front and rear wheels in under 20 milliseconds – twenty times quicker than it takes to blink.

Almost 4-in-5 of the record 102,000 Kugas sold in 2015 were high-specification Titanium models, indicating high demand for luxury variants in the SUV segment that is predicted by industry sales analyst IHS to increase to account for 27 per cent of all vehicle sales in Europe by 2020, from 20 per cent in 2014.

“Our Ford Kuga Vignale speaks directly to the growing trend for luxury SUVs and represents the very best of Ford with premium design, materials and craftsmanship,” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. “We see great potential to extend the top end of our Ford product range and offer a special experience that meets the growing expectations of our customers.”

Ford Vignale individual style
The new Ford S-MAX Vignale and Ford Edge Vignale production models were unveiled for the first time earlier this year at the 2016 Geneva Motor Show.

Both vehicles deliver the signature Ford Vignale hexagonal upper grille design with dark matte finish and polished aluminium surround, and exclusive exterior colour options.

Carefully executed exterior detailing enhances exclusivity, and includes the Ford Edge Vignale’s bespoke chrome-finish foglamps; the aluminium, Vignale-embossed wrap-around applique of the Ford S-MAX Vignale’s rear liftgate; and 19-inch polished aluminium wheels for both models.

Interiors offer hexagonal-quilted Windsor leather featuring prominent tuxedo-style stitching for the seats and door interiors, offered in light Cashmere or dark Ebony colours. Ebony leather extends to the central armrest and storage console, and to the instrument panel, which features a woven aluminium applique on the passenger side.

“Ford Vignale design exudes sophistication and premium sportiness,” said Joel Piaskowski, director, Design, Ford of Europe. “For customers, Ford Vignale is a more individualistic way to enjoy luxury and express your style.”

Further customer tailored personalisation options including dark alloy wheels and foglamp surrounds, and exteriors without additional chrome detailing already are offered for the Ford S‑MAX Vignale and the Ford Mondeo Vignale – also available later this year in five-door bodystyle following the Ford Mondeo Vignale four-door and wagon models that launched last year.

Advanced technologies
All Ford Vignale models feature as standard the SYNC 3 communication and entertainment system that delivers faster performance and features a redesigned 8‑inch touch screen enabling pinch and swipe gestures for the first time. Simply by pushing a button and saying “I need a coffee,” “I need petrol,” and “I need to park,” drivers can find nearby cafés, petrol stations or car parks, as well as locate train stations, airports, and hotels. The system then guides the driver to the selected destination via the navigation.

Ford Vignale models also enhance the passenger experience with a premium audio system and front and rear ambient lighting. The Ford S-MAX Vignale offers tri-zone climate control and a full-length opening panoramic sunroof, adding to the cabin ambience.

Front Wide-View Camera technology for the Ford S-MAX Vignale and Ford Edge Vignale can see around corners even when drivers cannot – reducing stress and potentially helping avert collisions. Adaptive Cruise Control technology uses forward-facing radar to enable S-MAX drivers to maintain a set distance from the vehicle ahead.

Further sophisticated technology offered for the Ford S-MAX Vignale, Ford Edge Vignale and Ford Mondeo Vignale includes Ford Active Noise Control,* which uses three microphones strategically placed throughout the cabin to monitor engine noise in the interior, and directs opposing sound waves through the audio system to cancel out engine noise and improve cabin ambience.

Ford Vignale models also deliver a range of driver assistance technologies including Blind Spot Information System, Traffic Sign Recognition, Lane Keeping Alert, Lane Keeping Aid and Driver Alert.

Sophisticated Ford S-MAX Vignale powertrain options include:

  • 180 PS 2.0-litre TDCi with six-speed manual transmission offering 129 g/km CO2 emissions and 5.0 l/100 km (56.5 mpg) combined fuel efficiency**
  • 180 PS 2.0-litre TDCi with six-speed PowerShift automatic transmission and Intelligent All Wheel Drive offering 149 g/km CO2 and 5.8 l/100 km (48.7 mpg)
  • 210 PS bi-turbo 2.0-litre TDCi with six-speed PowerShift automatic transmission delivering 144 g/km CO2 and 5.5 l/100 km (51.4 mpg)
  • 240 PS 2.0-litre EcoBoost with six-speed automatic transmission delivering 180 g/km CO2 and 7.9 l/100 km (35.8 mpg)

The Ford Mondeo Vignale also is offered with high-powered engine options including Ford’s 210 PS bi-turbo 2.0‑litre TDCi diesel for effortless cruising.

Travel in style
Ford Vignale customers value experiences and consider time the ultimate luxury. Ford will offer a dedicated service to help customers across Europe efficiently arrange exclusive travel and lifestyle experiences. Delivered in partnership with Total Management – a global event, lifestyle and travel agency – the service will offer carefully selected experiences to Vignale customers.  

Exclusive offers for theatre, music and sporting events including French Open tennis also will be offered. Ford will keep customers informed about the latest exclusive travel and lifestyle opportunities via a monthly email update, launching across Europe this month.

Additional customer benefits offered by Ford Vignale include the Vignale Service smartphone app for Apple and Android™ operating systems.*** The app delivers a direct link to online lifestyle content from the Vignale Magazine, in addition to offering driving tips and information; a dealership locator; and GPS-enabled services including Ford Vignale Park Me, fuel stations locator, and a one-touch connection with emergency services or Ford Vignale One Call. 

Signature collection
Elements of the signature 2016 Ford Vignale Collection, created by the same Ford Design team behind the Ford Vignale model range are also displayed at the Goodwood Festival of Speed. This includes the all-new Vignale Smart Traveller, a slim expandable garment sleeve, inspired by the bold exterior styling of Edge and slim travel gadgets.

Presented in exquisite yet robust natural leather, artisan leatherworkers recreated for the sleeve the signature Vignale hexagonal graphic theme used in the handcrafted Vignale seats. The Vignale Smart Traveller offers large pockets with space for four garments, with zips and fastenings concealed by tuxedo stitching. The Vignale Collection is available to experience and order from Vignale Lounges and via a dedicated online store.

The Vignale story
Alfredo Vignale was one of the first coachbuilders, or carrozzeria, to see a car as something that could be personalised with unique, made-to-measure designs. Vignale learned his craft with master coachbuilder Pinin Farina, before creating his own iconic designs for Italian automobile makers under his own name, taking advantage of new fabrication techniques developed by the aviation industry. From 1948 until 1969, the Vignale Carrozzeria, near Turin, attracted customers from around the world.

# # #

*Selected powertrains only

** The declared Fuel/Energy Consumptions, CO2 emissions and electric range are measured according to the technical requirements and specifications of the European Regulations (EC) 715/2007 and (EC) 692/2008 as last amended. Fuel consumption and CO2 emissions are specified for a vehicle variant and not for a single car. The applied standard test procedure enables comparison between different vehicle types and different manufacturers. In addition to the fuel efficiency of a car, driving behaviour as well as other non-technical factors play a role in determining a car's fuel/energy consumption, CO2 emissions and electric range. CO2 is the main greenhouse gas responsible for global warming.

*** Android is a trademark of Google Inc.

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 201,000 employees and 67 plants worldwide, the company’s core business includes designing, manufacturing, marketing, financing and servicing a full line of Ford cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury vehicles. At the same time, Ford is aggressively pursuing emerging opportunities through Ford Smart Mobility, the company’s plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience and data and analytics. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide or Ford Motor Credit Company, visit


Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 53,000 employees at its wholly owned facilities and approximately 68,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (16 wholly owned or consolidated joint venture facilities and 8 unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.

CO2 Emission