Ford Media Center

Entrepreneurship Ecosystem Continues to Flourish in Morocco Under Tutelage of the Henry Ford Academy Workshop, Which Returns for Fourth Installment this May

Ford Motor Company is today calling on the next cohort of future business leaders to sign up for the Henry Ford Entrepreneurship Academy (HFEA) workshops, which return to Morocco May 16-18, 2017.

The programme, which will run concurrently in both French and English over three days, is designed to serve aspiring and novice entrepreneurs in Morocco who possess a business idea and are in need of guidance in relation to properly formulating the value of their proposal, understanding consumers’ needs and laws for governing their business, and acquiring financing and marketing know-how.

To date, and together with the Ford Motor Company Fund, Virginia Commonwealth University (VCU) and the International Institute of Higher Education in Morocco (IIHEM), the Henry Ford Entrepreneurship Academy workshops have trained close to 150 aspiring businessmen and women, offering a great opportunity for the local future business leaders to excel in their endeavours, while influencing them to think and act like entrepreneurs.

“The Henry Ford Entrepreneurship Academy promotes a belief that entrepreneurship education is a pivotal force in the community,” said Simonetta Verdi, director, Government and Community Relations, Ford Middle East and Africa. “That belief sparks innovation, drives venture creation, and reveals how to navigate through the complexities that exist in business today

Entrepreneurship could be seen as a long-term channel for Moroccans to contribute to the country’s growth and development, lowering the unemployment rate, something that the Henry Ford Entrepreneurship Academy also believes.

Since its launch in December 2015, the Henry Ford Entrepreneurship Academy has already trained a great deal of entrepreneurs in Morocco with a range of vital new skills, tools and the entrepreneurial mind-set needed to nurture creative ideas, assessing the feasibility of their plans, and to help young entrepreneurs launch and grow new ventures.

"We are excited to be continuing the series of offers for Moroccan entrepreneurs through the HFEA. The Entrepreneurship Journey Workshop provides participants with applicable and practical tools to apply in advancing their project,” said Jay Markiewicz, executive director of Entrepreneurship Programmes, VCU School of Business, and lead architect of the HFEA.

“Experts from the US and Morocco will share leading edge methodologies and approaches, work individually with participants, and mentor and coach individuals on how to navigate the complex journey of being an entrepreneur."

The first Moroccan-based class of 2017 will take place in Rabat over three days from May 16-18, and is calling on all aspiring entrepreneurs to submit their applications by May 1, 2017. Further information about the workshop can be found on the dedicated Henry Ford Entrepreneurship Academy workshop application page.  

For the Arabic version of the press release, please click here: Arabic

About Ford Motor Company

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 201,000 employees and 62 plants worldwide, the company’s core business includes designing, manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with investments in electrification, autonomy and mobility. Ford provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products and services, please visit​


About Ford Motor Company Fund and Community Services
Ford Motor Company Fund and Community Services works with community and global partners to advance driving safety, education and community life. Ford Motor Company Fund has operated for more than 65 years with ongoing funding from Ford Motor Company. Ford Driving Skills for Life is free, interactive, hands-on safety training focused on skill development and driving techniques, while addressing inexperience, distractions and impaired driving. Innovation in education is encouraged through Ford Blue Oval Scholars, Ford Next Generation Learning and other inspiring programmes that enhance high school learning and provide college scholarships and university grants. The Ford Volunteer Corps enlists more than 30,000 Ford employees and retirees each year to work on local projects that strengthen their communities and improve people’s lives in more than 40 countries around the world. For more information, visit


Ford Maroc - SCAMA Groupe Auto Hall 

Ford is represented in Morocco by SCAMA (Société Chérifienne Automobile et de Matériel Agricole), a 100% subsidiary of Auto Hall operating for over a century in manufacturing and marketing of rolling stock in Morocco. With 10 subsidiaries, more than 50 sites and 1,250 employees, Auto Hall is a major distribution player in Morocco. Based on the values of proximity, loyalty and transparency, and relying on a network leader in its sector, Auto Hall was able to maintain long-term partnerships with major international manufacturers. Visit

About Virginia Commonwealth University
Virginia Commonwealth University is a major, urban public research university with national and international rankings in sponsored research. Located in downtown Richmond, VCU enrols more than 31,000 students in 226 degree and certificate programmes in the arts, sciences and humanities. Sixty-seven of the programmes are unique in Virginia, many of them crossing the disciplines of VCU’s 13 schools and one college.

About The International Institute for Higher Education in Morocco

The International Institute for Higher Education Morocco (IIHEM, is an accredited, private, degree granting institution for higher education with a central purpose being teaching and applied research and development in the managements sciences.  The Institute offers programmes in Marketing, Finance, Management and Management Information Systems leading to Bachelor's and Master's level degrees.

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