The new-generation 2018 Ford Expedition powers into Ford dealerships across the Middle East this month, setting the benchmark yet again for the full-size SUV segment. The much-awaited model redefines its category with its all-new design inside and out, its unique smart technologies, best in class power and fuel economy, and more expected towing capability than any other full-sized SUV. The new generation 2018 Ford Expedition is the smartest, most capable and most adaptable Expedition ever.
In their continued efforts to further empower women, Ford Motor Company and Jeddah-based Effat University this week complete the inaugural session of Ford Driving Skills for Life for Her, a special variation of Ford’s globally renowned and award-winning safe driving programme for teens and new drivers, Driving Skills for Life. The programme – specially designed to accommodate Saudi female students embarking on their journey to acquire a driver’s licence – made its global debut out of the Kingdom this week, coinciding with International Women’s Day, with more than 250 female students participating.
Ford has appointed Al-Kasid Group as its new authorised importer-dealer for the sale and service of Ford vehicles and distribution of Ford and MotorCraft® parts in all of Iraq, the Company announced today.
Ford is increasing production of two popular full-size SUVs to meet surging demand for both all-new models ahead of their arrival in the Middle East. The Lincoln Navigator, the company’s new all-new luxury SUV flagship, and the Ford Expedition – the smartest, most capable and most adaptable large SUV ever – have both undergone a complete redesign, building on the reputation the nameplates have forged in the region for quality, capability and power.
Ford, The LEGO Group and rally specialists M-Sport revealed a new model from the LEGO® Speed Champions range that is set to bring the thrill of the rally stage to living room floors – the title-winning M-Sport Ford Fiesta WRC rally car.
Ford Motor Company is assisting Saudi Arabian women gain the power of mobility by hosting a special Driving Skills for Life programme with Effat University. Calling on her fellow students to partake, Shams Hakim, Business HR student at Effat.
Forget shopping, fine dining or an epic boxset binge – new preliminary research reveals that driving a sports car on a daily basis is among the best ways to boost your sense of wellbeing and emotional fulfilment.
The Dubai Corporation for Ambulance Services (DCAS) showcased on its Ambulance of the Future – a Ford Transit-based vehicle heralded as the most advanced emergency unit ever developed – during the Arab Health Exhibition and Congress last week.
The Henry Ford Entrepreneurship Academy continues to go from strength to strength in the Middle East, with the latest workshops taking place in partnership with the UAE’s Ministry of Youth Affairs at the Youth Hub – a new centre in Dubai for youth to connect to people, power, and potential across all sectors.
Ford saw its market share in almost every automotive segment in the Middle East rise in 2017, most significantly in the mid-size crossover utility and full-size sedan segments, at a time where the overall industry continued to decline. The company registered increased demand for the Ford Edge as well as Taurus, among other models, despite their respective segments shrinking overall, according to the company’s data.
Ford has once again fortified its position as America’s truck leader with its F-Series marking 41 consecutive years as the nation’s best-selling pickup, and America’s best-selling vehicle for 36 years.
Ever get the feeling you should be getting more out of your tank of fuel? Having a car with a fuel efficient engine – like Ford’s award-winning EcoBoost range – is a great start, but how you drive it makes a big difference.
From subway systems and bus lines to taxi fleets, ride-hailing services and personal vehicles, cities offer lots of ways to get around. This abundance of choice must make life easier, right? Unfortunately, no. And that’s because each mode of transportation has been optimised to work as well as it possibly can on its own, but getting them all to work together hasn’t been at the top of too many to-do lists. It would be, though, if more of us involved in the transportation system were focused on optimising mobility for the people in our cities versus the technology itself.
Ford Motor Company today announced the latest recipients of its Conservation and Environmental Grants, with $100,000 being made available to 10 successful entries. Accepted from Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Saudi Arabia, Tunisia and Yemen, the touted projects focused on three main areas: Environmental Education, Protection of the Natural Environment and Conservation Engineering.
The holiday season is just around the corner. Our roads are expected to see peak traffic as thousands of people take a break to spend some quality time with their loved ones.
Despite the festivities, this is also a time when drivers need to be extra careful on the roads. There is a significant spike in road accidents and fatalities during every holiday period.
After being diagnosed with cancer, Mike Butler was fascinated by the process through which patients were treated – but saw an opportunity to introduce practices from the car manufacturing facility, where he works, so that it might run more smoothly.
Ford Middle East last week joined forces with the Higher Colleges of Technology (HCT) – UAE’s largest applied higher education institution – to deliver life-saving expertise to students aged between 18 and 24, providing crucial experience behind the wheel in a safe environment.
Al Tayer Motors, the Ford and Lincoln importer-dealer in the UAE, has taken its customer service to another level by creating a luxury service centre on wheels to help keep its clients on the move in Dubai.
The battle for the 2017 GT FIA World Endurance Drivers’ Championship has come down to the final race of the season: the Bapco 6 Hours of Bahrain, which takes place this Saturday, November 18, at the Bahrain International Circuit.
Ford takes centre stage for the 2017 Dubai International Motor Show today with an exciting and impressive line-up of SUVs and trucks, reaffirming its position as a pioneer and multi-segment heavyweight.
Ford today announced it will accelerate its electrified vehicle plan in the Middle East by launching four new hybrid vehicles over the next four years, building on its global promise to provide customers with affordable and capable electrified vehicles.
Ford this week launched the adaptable and versatile Transit Custom refrigerated van at Gulfood Manufacturing Show, the largest food and beverage manufacturing exhibition in the Middle East, winning the coveted ‘Highly Commended’ Industry Excellence Award in the process.
With a sleeker design, more advanced technology and even more muscle, the 2018 Mustang – the most advanced Mustang ever – made its highly-anticipated Middle East debut today as part of Ford’s exciting triple model reveal ahead of the Dubai International Motor Show.
Ford’s new F-150 debuts for 2018 even tougher, even smarter, and even more capable than ever – with the most advanced F-150 powertrain line-up ever that delivers best-in-class towing for the Middle East’s pickup drivers.
The new generation 2018 Ford Expedition charges into the Middle East this autumn, promising to redefine the full-sized SUV segment with its all-new design inside and out, its unique smart technologies, more power for drivers, and more expected towing capability than any other full-sized SUV. The new generation 2018 Ford Expedition is the smartest, most capable and most adaptable Expedition ever.
Ford Middle East today revealed three of its iconic products ahead of the 2017 Dubai International Motorshow, with the new-generation 2018 Ford Expedition, as well as the new 2018 Ford Mustang and new 2018 F-150 making their regional debut. The three-model announcement further reinforces Ford’s commitment to deliver 30 products by 2020 across the MEA.
Home to more than 51 million people, the GCC is a rapidly developing region that faces growing demands on its infrastructure. Estimates suggest that the population could rise to 65 million by 2030, placing extra pressure not only on natural resources, but also on national infrastructure and governments to lay significant foundation plans for the future.
Ford is bringing the adaptable and versatile Transit Custom chiller van to showcase at Gulfood, the largest food and beverage manufacturing exhibition in the Middle East.
Working closely with RTS – Thermo King’s distributor in the UAE – and Al Tayer Motors, Ford has converted the Transit Custom with a refrigerator solution to demonstrate its suitability for a range of applications, from meat and seafood transportation, to floral delivery and more.
Ford has launched the first episode of its Road to
Dubai International Motor Show, a weekly video diary of the company’s preparations for the 2017 Dubai International Motor Show.
Hosted by automotive journalist and founder of the Miss Auto Know website Alix Capper-Murdoch, the video series gives viewers an insider’s look at the Blue Oval’s journey towards the region’s largest and most significant motor show on November 14-18.
Ford’s region-wide breast cancer awareness campaign continues to grow from strength to strength this year, having joined forces with a number of online celebrities, media partners and medical professionals to support those affected by breast cancer. Warriors in Pink, the breast cancer awareness campaign powered by Ford, marks its seventh year in the region in 2017, having highlighted more than 125 Models of Courage across the Middle East and North Africa in an effort to inspire and instil courage in those who are fighting the disease.
The Ford Motor Company Fund is continuing its expansion of the Henry Ford Entrepreneurship Academy (HFEA) in the Middle East, bringing its workshop to the UAE for the very first time.
The announcement of a partnership between Ford and the Higher Colleges of Technology (HCT), the UAE’s largest applied higher education institution, continues the Ford Motor Company Fund’s long-standing commitment to empowering people by providing better opportunities through education.
Ford Motor Company today is providing a strategic update to investors, detailing plans to leverage its unique product strengths, trusted brand and global scale to refocus and thrive in an evolving and disruptive period for the auto industry.
The investor presentation follows a four-month deep dive into Ford’s strategy and business operations led by President and CEO Jim Hackett and Ford’s senior leadership team. Hackett said Ford will improve its operational fitness, refocus capital allocation and accelerate the introduction of smart vehicles and services.
There is no doubt self-driving vehicles will have an impact on how people and goods will move more efficiently in the future. But the magnitude of that impact – and how quickly self-driving vehicles can benefit society – will largely depend on businesses, government and the public working together.
Today, we’re announcing a significant step toward bringing self-driving vehicles to the masses thanks to a new partnership with Lyft that will help both companies progress toward a more affordable, dependable and accessible transportation future.
When diagnosed patients survive breast cancer, the first thing they would like to do is take a leap of faith, dip their toe into an ocean of adventures and be challenged mentally and physically, inspiring people around them.
For its 2017 edition, Ford Warriors in Pink has asked Models of Courage to take this challenge to reflect on their past experiences, connect with their spiritual self and the warrior within, and share their inspirational stories throughout the journey.
Ford designers have been swapping some clay-sculpting steels and rakes for mixed reality headsets and visualisation software that can change vehicle design elements – side mirrors, grilles, vehicle interiors and more – in mere seconds.
Designers have been piloting Microsoft HoloLens technology for a year now in Ford’s Dearborn studios, allowing them to see proposed virtual design elements as if these pieces were part of physical vehicles. They’ve been able to explore different shapes, sizes and textures of future vehicle attributes in minutes and hours instead of the weeks and months it can take to create clay models. And now, Ford is expanding this pioneering testing across the globe.
What’s the smartest piece of technology you own? It could be the car you drive, and it’s about to get even smarter, with Ford’s plan to begin production of self-driving vehicles in 2021.
While it’ll probably still be a few years until self-driving cars take to the streets around the world, the vehicles we drive today already have semi-autonomous and driver assistance features in place. These advanced technologies are designed to detect less-than-ideal driving conditions before you even realise you need a helping hand. So yes, even today they are smart enough to judge you, and your driving skills.
Today, a simple head nod or hand wave from a driver is usually enough to indicate it’s okay for a pedestrian to cross the street, but in an autonomous vehicle future, how will a self-driving car with no human aboard communicate with walkers, cyclists or people operating other cars on the road?
Looking to prepare for this eventual reality, Ford Motor Company partnered with Virginia Tech Transportation Institute, to conduct a user experience study to test out a method for a self-driving vehicle to signal its intent by soliciting real-world reactions from people on public roads.
Most people think they can do two things at once but psychological research proves the brain is just not wired to multitask, especially when driving. When the brain is taxed with too many simultaneous actions, it actually performs each one slower. So, for example, while many people may think they can safely talk on the phone and still concentrate fully on the road, science says otherwise.
When drivers become distracted or mentally-taxed it can have disastrous consequences. Every year, according to the World Health Organisation, more than 1.25 million people die from road traffic collisions, and studies show that 94 percent of accidents are caused by driver error.
The dynamic Ford Tourneo Custom offers users a more stylish and car-like people mover with class-leading comfort and best-in-class safety offerings.
A streamlined appearance, car-like interior design and driving dynamics, and outstanding fuel economy, ensures the Ford Tourneo Custom is the perfect vehicle for tour operators and executive shuttle customers.
The summer holidays are at an end, and with the return of the school run comes added stress for parents and passengers as vehicles navigate bumper-to-bumper rush hour traffic and often chaotic at drop-off points.
While Ford can’t take your place on the morning commute, it can offer some tips to make the journey a little less stressful, and help keep parents and their children safe on the roads.
Ford Motor Company today released its 18th annual Sustainability Report, including a short film, detailing its environmental progress across the world and commitment to continued sustainability actions in the future.
Since 2000, Ford has published its Sustainability Report to track its comprehensive approach to managing the issues related to climate change, air quality and conservation, and identifying opportunities that have significant impacts across the business, from water stewardship to supplier training and education.
Domino's Pizza, the recognised world leader in pizza delivery, and Ford are launching an industry-first collaboration to understand the role that self-driving vehicles can play in pizza delivery.
As part of the testing, researchers from both companies will investigate customer reactions to interacting with a self-driving vehicle as a part of their delivery experience. This research is important as both companies begin to examine and understand customers’ perspectives around the future of food delivery with self-driving vehicles.
The latest generation of Ford’s innovative communications and entertainment system, SYNC 3, has helped earn its developers a Bronze Stevie Award for best new software product of the year at the recent International Business Awards.
NNG, a global automotive software provider, claimed the honour for the navigation software that comes as standard on all new Ford vehicles, available in over 50 countries.
With the launch of SYNC 3 last year, Ford’s intelligent infotainment technology saw a greatly-improved, fully-integrated navigation system, including 3D support with landmarks, a Mecca compass, and enhanced junction view providing detailed lane visuals and guidance. Navigation also auto zooms out when the next manoeuvre is more than three k...
Ford provides more than just a place to work, as the newest members of the Ford MEA regional headquarters discovered last week.
As part of the company’s Global Month of Caring program*, staff from across the company volunteered their time to help paint classrooms at the Al Noor Training Centre for Children with Special Needs in Dubai. That included participants in Ford’s UAE Graduate Trainee Program, a 12 month work placement scheme that gives recent university graduates extensive real world training and career development opportunities.
The Ford GT will be available in a new limited-edition Heritage theme honouring the GT40 Mark IV race car driven to victory by Dan Gurney and A.J. Foyt at Le Mans in 1967. The car will feature unique interior and exterior colour themes, and an exclusive wheel finish.
“In creating a worthy successor to the ’66 Heritage edition, we logically looked at our next historic Le Mans victory with the all-American team of Dan Gurney and A.J. Foyt,” said Dave Pericak, global director, Ford Performance. “The Ford GT ’67 Heritage edition pays homage to that win, with a modern take on one of the most important vehicles in Ford’s storied history of racing.”
Sometimes feared, often misrepresented, bees play an exceptional role in sustaining the planet’s ecosystem, with the industrious striped flyers responsible for pollinating a third of everything we eat, from most fruits and vegetables, to cocoa beans and coffee. But honeybees are disappearing globally at an alarming rate thanks to climate change, pesticides, intensive monoculture, disease and loss of habitat. One man in Morocco, however, having secured a Ford Motor Company Conservation and Environmental Grant – which has extended its closing date for new applications to July 31 – is tackling the issue in his homeland.
Ford has jumped to No. 2 of all non-premium brands in J.D. Power’s 2017 Initial Quality Study – the brand’s best-ever ranking in the annual study now in its 31st year.
The Ford brand improved to 86 problems per 100 vehicles from 102 in 2016. This improvement helped Ford tie for fourth among all brands from 11th in 2016.
“As Ford accelerates the pace of innovation, we believe this best-ever quality ranking demonstrates our new technologies are reliable and easy to use,” said Bennie Fowler, group vice president, Quality. “The rapid improvements rated by third-party quality experts such as J.D. Power motivate us to improve our fitness even more as quality is a race that’s never finished.”
The #67 Ford Chip Ganassi Racing Ford GT of Andy Priaulx (GB), Harry Tincknell (GB), and Pipo Derani (BRA) grabbed the runner-up spot in the 2017 Le Mans 24 Hours at the end of the final lap. Last minute struggles for the second-placed Corvette gave Tincknell the opportunity to pounce and take the place just as the chequered flag fell.
Ramadan brings with it more deals than you might struggle to get your head around, with car showrooms offering bright banners about big savings. It can sometimes be difficult to figure out which is the best deal for you.
However, there’s never been a better time to buy a new car – let’s not forget the GCC-wide Value Added Tax of five per cent on non-essentials that’s coming soon.
Because Father’s Day should be about quality time with Dad, Ford has released a fun video on its YouTube channel showing dads creating adorable moments with their children – by singing along to kids’ songs.
“In our fast-paced world, quality time spent between a father and his children is more precious than ever. What better way to make memories than singing along and bonding during the drive to school?” said Jamie Rae, Marketing Director – Ford Middle East.
We are now used to cars that understand what we say. Experts predict that in future they may also know how we feel – sometimes without us having to say a word.
Nearly 90 per cent* of all new cars are expected to offer voice recognition capability by 2022. The next step for the cars of tomorrow could be to pick up on tiny changes in our facial expression as well as modulations and inflections in our speaking voice, easing the driving experience for consumers.
In creating the all-new high performance Ford GT, the pioneers behind the supercar designed it not only to win races but also to serve as a test bed for new technologies and ideas for future vehicles across Ford’s vehicle lineup.
“When we began work on the all-new Ford GT in 2013, the team had three goals,” said Raj Nair, Ford executive vice president of Product Development and chief technical officer. “The first was to use it as a training ground for our engineers as we develop future engine technology and stretch our understanding of aerodynamics. Then, to push the boundaries of advanced material usage, such as lightweight carbon fibre. Finally, we set out to win the Le Mans 24 Hours, referred to by many as the ultimate test of enduran...
When the all-new F-150 Raptor first hit showrooms, few could foresee the extent of the innovations beyond its high-output engine and new skin. Along with all the power and agility gains comes the most advanced drive mode system in its class* – a cutting-edge Terrain Management System™. It is enabled by an all-new dual-mode transfer case that incorporates both all-wheel drive and four-wheel drive systems and electronic lockers to deliver the ultimate multi-terrain experience.
Is it possible to have a car that offers you power when you want it, and efficiency when you need it? It is with Ford’s EcoBoost® line of engines.
Ford’s innovative EcoBoost range is capable of powering nimble sporty rides like the Focus and Focus ST, city utility vehicles like Ford Escape and Edge, muscle cars like Ford Mustang, performance vehicles like the Ford F-150 Raptor, and even Le Mans-winning racing cars, like the new Ford GT.
In the spirit of reconnecting with nature for World Environment Day on June 5, Ford Motor Company today announced the launch of the 17th Conservation and Environmental Grants programme, with $100,000 being made available to the successful entries.
One of Ford’s best-selling SUVs for a reason, the Escape’s popularity is born of its reputation for great fuel economy, versatility, and technology aimed at helping customers, and it stands proudly as an integral part of Ford’s SUV lineup.
The new 2017 Ford Escape delivers an even more technologically advanced, refined and affordable sports utility vehicle (SUV), making driving simpler, safer, more enjoyable – even irresistible – for the ever-growing number of SUV customers in one of the most competitive segments in the Middle East.
Al Jazirah Vehicles Agencies Co. (AJVA), the importer-dealer for the Ford and Lincoln brands in the Kingdom, continues to build on its efforts to deliver higher levels of customer satisfaction across its service centers with the addition of Service Excellence 2.0.
Ford Middle East and Al Jazirah Vehicles Agencies Co., the importer-dealer for the Ford and Lincoln brands in the Kingdom, this year partnered with King Saud University, Riyadh, and King Abdulaziz University, Jeddah, to host the "Ford Driving Skills for Life" programme in the Kingdom of Saudi Arabia. Nearly 400 students benefitted from the free programme that aims at educating young drivers about the best safe driving practices, and helping to improve their road safety record.
Globally, around 1.25 million* people lose their lives in road accidents each year, while between 20 and 50 million others suffer non-fatal injuries, with many incurring a disability. Worryingly from a local perspective, the biggest killer in the Kingdom of Saudi A...
Seven Ford Motor Company cars, trucks and vans have won recently the Vincentric Best Fleet Value in America awards for 2017. The awards recognize vehicles that provide fleet customers with the lowest total cost of ownership.
Two Lincoln models, Lincoln MKX Premiere and Lincoln MKZ Hybrid*, also earned awards.
Vincentric Best Fleet Value in America awards are based on fleet lifecycle costs in eight key areas – depreciation, fuel, insurance, financing, repairs, fees and taxes, opportunity costs and maintenance.
When you buy a car, most manufacturers promise a certain number of kilometres or years of service before warranties expire. We’ve come to accept it as standard practice, and come to terms with the fact that after a year or two, the onus is on ourselves to make sure the vehicle is in tip-top shape, and bear the brunt of any repairs required.
There is another way, however, and it’s a way offered to all Ford owners who may be unaware of the unspoken benefits; the Ford Extended Service Plan (ESP).
The all-new Ford F-150 Raptor features six terrain modes designed to handle the most demanding terrains. From off-road rock crawling and desert running to on-road sport mode, Raptor is ready for any type of driving. Here’s a breakdown of each mode.
Ford Mustang has been the best-selling sports car in the United States over the last 50 years, and now, thanks to growth in international markets, the iconic pony car is the most popular sports car in the world, according to Ford analysis of IHS Markit new vehicle registration data in the sports car segment.
Mustang expanded its sales lead in 2016 as the world’s best-selling sports car with more than 150,000 Mustangs sold, according to IHS Markit new vehicle registration data. Overall global sales increased six per cent over 2015, fuelled by international market growth up 101 per cent with almost 45,000 Mustang vehicles sold outside the United States.
Ford Middle East and Africa today announces the appointment of Katie Dove, to the position of Director of Communications, based in Dubai.
Dove, who takes up her new role effective April 16, 2017, joins from Motorola Mobility where she served as communications director for the Europe-Middle East and Africa (EMEA), and Asia-Pacific regions.
Guaranteed to strike fear into any parent, the phrase “I feel sick!” will be dreaded and chorused in cars across the Middle East on any family road trip.
Stop-start traffic and winding roads inevitably worsen a condition that afflicts two-thirds of us at some point, is most prevalent in passengers, especially children and teenagers, and is made worse by sitting in the back, head down playing video games or watching movies.
In new research carried out by Ford, with the help of motion sickness experts, passengers who stared at screens for the duration of a short journey fell ill after an average of just 10 minutes. And those were all grown-ups.
Eagerly anticipated and still unmatched by any auto manufacturer, Ford – America’s truck leader – introduces the all-new 2017 F-150 Raptor to the Middle East, adding agility, versatility and roominess to the toughest, smartest, most capable F-150 Raptor ever.
As manufacturing continues to become greener, Ford Motor Company is going further to shrink its environmental footprint by sharing even more leading sustainability practices with its suppliers around the globe.
There’s no feeling quite like hitting the road and getting out of town. Whatever flavour you favour – off-roading or heading into the desert to camp and stargaze around the fire – you’re in for a treat that breaks up the day-to-day of the work week and provides memories that last a lifetime.
With its focus on being a good corporate citizen, Ford Motor Company has been named one of the World’s Most Ethical Companies for the eighth straight year – the longest streak for any auto manufacturer.
Ford’s commitment to ethics is evident in programs aimed at monitoring human rights and safe working conditions, sourcing conflict-free minerals, to programs such as the Partnership for a Cleaner Environment, which is aimed at encouraging sustainability through Ford’s supply chain.
In 2011, Ford established a regional parts distribution centre (PDC) in Dubai’s Jebel Ali Free Zone. Before it opened its doors in the UAE, it could take up to 90 days for a part requested by a Ford dealer from the Middle East, to be handed over. Nowadays, it can take as little as one day – with a same-day emergency delivery service available – or up to a maximum of only nine days for a vehicle to have its replacement part ready to go to work, depending on the location.
American truck owners who value Built Ford Tough pickups are taking in some more great news: Ford F-150 is J.D. Power’s 2017 Vehicle Dependability Study award recipient for large light duty pickup.
“All customers demand quality vehicles, and truck customers depend on toughness and reliability most of all,” said Bennie Fowler, Ford group vice president for quality. “That’s why Built Ford Tough is much more than a slogan. It’s how we develop the F-150 and how we deliver on our promise to customers to continuously improve America’s favorite pickup truck.”
Ford is celebrating this year’s International Women’s Day with some of the brightest female minds in Saudi Arabia by hosting the first women-only Henry Ford Entrepreneurship Academy workshop with Effat University March 7-9.
International Women’s Day is not only an opportunity to acknowledge and appreciate women’s contributions to the global workforce, but a chance to call on the masses to help forge a better, more inclusive, gender equal working world.
At its annual awards ceremony in Dubai last night, wheels magazine bestowed the title of Crossover of the Year for 2017 on the new Ford Edge, adding another trophy to the impressive crossover utility vehicle’s cabinet.
Edge has proved to be exceptionally popular in the Middle East since its launch, having already topped the judges’ wish list in its segment for Lebanon’s Automobile Car of the Year, Oman’s Automan Car of the Year, and EVO Middle East’s Car of the Year. Later this month, Ford Edge will continue its “most-nominated” trend when it contests for the MECOTY 2017 award in the Compact SUV category, once again proving its credentials as one of the region’s most impressive vehicles.
New car headlight technology means modern drivers really do live in an age of enlightenment, with a stark contrast between the night-time driving visibility enjoyed today and the drastically less effective headlamps their grandparents used to light the road ahead.
A series of images showing the view from cars spanning from a 1908 Ford Model T up to a new Ford Mustang shines a light on just how far headlight technology has come. The cyclist is just 12 metres ahead of each vehicle illuminating the scene.
The Ford Motor Company Fund is bringing the Henry Ford Entrepreneurship Academy (HFEA) to Saudi Arabia in March, with the announcement of a partnership with leading women’s institution Effat University in Jeddah.
The programme sees its Middle Eastern debut following a successful year in the Kingdom of Morocco, where close to 100 Moroccan entrepreneurs benefitted from acquiring the tools needed to drive their businesses further.
Ford Motor Company announces it is investing $1 billion during the next five years in Argo AI, an artificial intelligence company, to develop a virtual driver system for the automaker’s autonomous vehicle coming in 2021 – and for potential license to other companies.
Ford hires leading brand expert Musa Tariq as vice president and chief brand officer, responsible for further building and differentiating the company’s iconic Ford brand globally.
Tariq will serve as Ford’s most senior creative and strategic primary brand leader, inspiring and influencing Marketing, Communications, storytelling and consumer experiences.
Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 201,000 employees and 62 plants worldwide, the company’s core business includes designing,
manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with investments in electrification, autonomy and mobility. Ford provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products and services, please visit www.corporate.ford.com.www.corporate.ford.com.
Ford’s history in the Middle East goes back more than 60 years. The company’s local importer-dea...
Ford Motor Company today announced the latest recipients of its Conservation and Environmental Grants, with $120,000 being made available to the successful entries. Accepted from Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Tunisia, United Arab Emirates and Yemen, the touted projects focused on three main areas: Environmental Education, Protection of the Natural Environment and Conservation Engineering.
Like the glass cockpit in airplanes and race cars, the all-new Ford GT features an all-digital instrument display in the car’s dashboard that quickly and easily presents information to the driver, based on five special driving modes.
The innovative 10-inch wide digital instrument display is far advanced from the original Ford GT, when the cockpit was hardwired with a fixed set of analog gauges, buttons and knobs across the dashboard that had to address almost every situation.
Kuwait’s Ford F-150 fans and visitors of the AutoMoto 17 show in the 360 Mall are in for a special treat this weekend when the all-new 2017 Ford F150 Raptor makes it Middle Eastern out of the Alghanim Auto Ford stand. Ford and Alghanim Auto are showcasing the latest version of the F-150 Raptor performance truck to the public for the first time in the Middle East.
The latest generation of Ford's innovative communications and entertainment system is set to make its Middle East debut as the high-tech new SYNC®3 is launched on most 2017MY models. In addition to other new languages, Ford’s SYNC3 will support Arabic for the first time – both text and voice activation – enabling simpler control for Arabic-speaking drivers.
Whether used for minimising background noise on a business flight, or silencing the babble of commuters on a train, noise-cancelling headphones have made journeys more serene and enjoyable for millions. Now, Ford has applied the same thinking to its cars.
Ford’s Active Noise Control uses three microphones, strategically placed in the cabin, to detect undesirable noises from the engine and transmission. The system counteracts those noises with opposing sound waves from the audio system – without affecting volume levels of music and conversation. Driver and vehicle behaviour is recorded and anticipated, for example when a driver is accelerating in a lower gear.
Ford has a long history of SUV leadership, with all-time favourite nameplates such as Escape, Edge, Explorer and Expedition setting the benchmarks for their segments since their debut. Having sold more than 1.5 million SUVs globally last year and plans to introduce four all-new SUV’s in the next five years, Ford is sure to reinforce that leadership.
Radiating with positivity, breast cancer survivors selected by Ford Middle East and North Africa for this year’s edition of Warriors in Pink have come together to reflect on their battles with the disease and to share their heartfelt stories.
Growth in SUV sales globally have been rising steadily as millennials starting families lend strong support to the SUV boom – with surge in the Middle East specifically, expected to double in the next 10 years. Vying for a greater market share, leading the charge on its Middle East launch, is the all-new Ford Edge.