Ford Motor Company is assisting Saudi Arabian women gain the power of mobility by hosting a special Driving Skills for Life programme with Effat University. Calling on her fellow students to partake, Shams Hakim, Business HR student at Effat.
Forget shopping, fine dining or an epic boxset binge – new preliminary research reveals that driving a sports car on a daily basis is among the best ways to boost your sense of wellbeing and emotional fulfilment.
The Dubai Corporation for Ambulance Services (DCAS) showcased on its Ambulance of the Future – a Ford Transit-based vehicle heralded as the most advanced emergency unit ever developed – during the Arab Health Exhibition and Congress last week.
The Henry Ford Entrepreneurship Academy continues to go from strength to strength in the Middle East, with the latest workshops taking place in partnership with the UAE’s Ministry of Youth Affairs at the Youth Hub – a new centre in Dubai for youth to connect to people, power, and potential across all sectors.
Ford saw its market share in almost every automotive segment in the Middle East rise in 2017, most significantly in the mid-size crossover utility and full-size sedan segments, at a time where the overall industry continued to decline. The company registered increased demand for the Ford Edge as well as Taurus, among other models, despite their respective segments shrinking overall, according to the company’s data.
Ford has once again fortified its position as America’s truck leader with its F-Series marking 41 consecutive years as the nation’s best-selling pickup, and America’s best-selling vehicle for 36 years.
Ever get the feeling you should be getting more out of your tank of fuel? Having a car with a fuel efficient engine – like Ford’s award-winning EcoBoost range – is a great start, but how you drive it makes a big difference.
From subway systems and bus lines to taxi fleets, ride-hailing services and personal vehicles, cities offer lots of ways to get around. This abundance of choice must make life easier, right? Unfortunately, no. And that’s because each mode of transportation has been optimised to work as well as it possibly can on its own, but getting them all to work together hasn’t been at the top of too many to-do lists. It would be, though, if more of us involved in the transportation system were focused on optimising mobility for the people in our cities versus the technology itself.
Ford Motor Company today announced the latest recipients of its Conservation and Environmental Grants, with $100,000 being made available to 10 successful entries. Accepted from Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Saudi Arabia, Tunisia and Yemen, the touted projects focused on three main areas: Environmental Education, Protection of the Natural Environment and Conservation Engineering.
The holiday season is just around the corner. Our roads are expected to see peak traffic as thousands of people take a break to spend some quality time with their loved ones.
Despite the festivities, this is also a time when drivers need to be extra careful on the roads. There is a significant spike in road accidents and fatalities during every holiday period.
After being diagnosed with cancer, Mike Butler was fascinated by the process through which patients were treated – but saw an opportunity to introduce practices from the car manufacturing facility, where he works, so that it might run more smoothly.
Ford Middle East last week joined forces with the Higher Colleges of Technology (HCT) – UAE’s largest applied higher education institution – to deliver life-saving expertise to students aged between 18 and 24, providing crucial experience behind the wheel in a safe environment.
Al Tayer Motors, the Ford and Lincoln importer-dealer in the UAE, has taken its customer service to another level by creating a luxury service centre on wheels to help keep its clients on the move in Dubai.
The battle for the 2017 GT FIA World Endurance Drivers’ Championship has come down to the final race of the season: the Bapco 6 Hours of Bahrain, which takes place this Saturday, November 18, at the Bahrain International Circuit.
Ford takes centre stage for the 2017 Dubai International Motor Show today with an exciting and impressive line-up of SUVs and trucks, reaffirming its position as a pioneer and multi-segment heavyweight.
Ford today announced it will accelerate its electrified vehicle plan in the Middle East by launching four new hybrid vehicles over the next four years, building on its global promise to provide customers with affordable and capable electrified vehicles.
Ford this week launched the adaptable and versatile Transit Custom refrigerated van at Gulfood Manufacturing Show, the largest food and beverage manufacturing exhibition in the Middle East, winning the coveted ‘Highly Commended’ Industry Excellence Award in the process.
With a sleeker design, more advanced technology and even more muscle, the 2018 Mustang – the most advanced Mustang ever – made its highly-anticipated Middle East debut today as part of Ford’s exciting triple model reveal ahead of the Dubai International Motor Show.
Ford’s new F-150 debuts for 2018 even tougher, even smarter, and even more capable than ever – with the most advanced F-150 powertrain line-up ever that delivers best-in-class towing for the Middle East’s pickup drivers.
The new generation 2018 Ford Expedition charges into the Middle East this autumn, promising to redefine the full-sized SUV segment with its all-new design inside and out, its unique smart technologies, more power for drivers, and more expected towing capability than any other full-sized SUV. The new generation 2018 Ford Expedition is the smartest, most capable and most adaptable Expedition ever.
Ford Middle East today revealed three of its iconic products ahead of the 2017 Dubai International Motorshow, with the new-generation 2018 Ford Expedition, as well as the new 2018 Ford Mustang and new 2018 F-150 making their regional debut. The three-model announcement further reinforces Ford’s commitment to deliver 30 products by 2020 across the MEA.
Home to more than 51 million people, the GCC is a rapidly developing region that faces growing demands on its infrastructure. Estimates suggest that the population could rise to 65 million by 2030, placing extra pressure not only on natural resources, but also on national infrastructure and governments to lay significant foundation plans for the future.
Ford is bringing the adaptable and versatile Transit Custom chiller van to showcase at Gulfood, the largest food and beverage manufacturing exhibition in the Middle East.
Working closely with RTS – Thermo King’s distributor in the UAE – and Al Tayer Motors, Ford has converted the Transit Custom with a refrigerator solution to demonstrate its suitability for a range of applications, from meat and seafood transportation, to floral delivery and more.
Ford has launched the first episode of its Road to
Dubai International Motor Show, a weekly video diary of the company’s preparations for the 2017 Dubai International Motor Show.
Hosted by automotive journalist and founder of the Miss Auto Know website Alix Capper-Murdoch, the video series gives viewers an insider’s look at the Blue Oval’s journey towards the region’s largest and most significant motor show on November 14-18.
Ford’s region-wide breast cancer awareness campaign continues to grow from strength to strength this year, having joined forces with a number of online celebrities, media partners and medical professionals to support those affected by breast cancer. Warriors in Pink, the breast cancer awareness campaign powered by Ford, marks its seventh year in the region in 2017, having highlighted more than 125 Models of Courage across the Middle East and North Africa in an effort to inspire and instil courage in those who are fighting the disease.
The Ford Motor Company Fund is continuing its expansion of the Henry Ford Entrepreneurship Academy (HFEA) in the Middle East, bringing its workshop to the UAE for the very first time.
The announcement of a partnership between Ford and the Higher Colleges of Technology (HCT), the UAE’s largest applied higher education institution, continues the Ford Motor Company Fund’s long-standing commitment to empowering people by providing better opportunities through education.
Ford Motor Company today is providing a strategic update to investors, detailing plans to leverage its unique product strengths, trusted brand and global scale to refocus and thrive in an evolving and disruptive period for the auto industry.
The investor presentation follows a four-month deep dive into Ford’s strategy and business operations led by President and CEO Jim Hackett and Ford’s senior leadership team. Hackett said Ford will improve its operational fitness, refocus capital allocation and accelerate the introduction of smart vehicles and services.
There is no doubt self-driving vehicles will have an impact on how people and goods will move more efficiently in the future. But the magnitude of that impact – and how quickly self-driving vehicles can benefit society – will largely depend on businesses, government and the public working together.
Today, we’re announcing a significant step toward bringing self-driving vehicles to the masses thanks to a new partnership with Lyft that will help both companies progress toward a more affordable, dependable and accessible transportation future.
When diagnosed patients survive breast cancer, the first thing they would like to do is take a leap of faith, dip their toe into an ocean of adventures and be challenged mentally and physically, inspiring people around them.
For its 2017 edition, Ford Warriors in Pink has asked Models of Courage to take this challenge to reflect on their past experiences, connect with their spiritual self and the warrior within, and share their inspirational stories throughout the journey.
Ford designers have been swapping some clay-sculpting steels and rakes for mixed reality headsets and visualisation software that can change vehicle design elements – side mirrors, grilles, vehicle interiors and more – in mere seconds.
Designers have been piloting Microsoft HoloLens technology for a year now in Ford’s Dearborn studios, allowing them to see proposed virtual design elements as if these pieces were part of physical vehicles. They’ve been able to explore different shapes, sizes and textures of future vehicle attributes in minutes and hours instead of the weeks and months it can take to create clay models. And now, Ford is expanding this pioneering testing across the globe.
What’s the smartest piece of technology you own? It could be the car you drive, and it’s about to get even smarter, with Ford’s plan to begin production of self-driving vehicles in 2021.
While it’ll probably still be a few years until self-driving cars take to the streets around the world, the vehicles we drive today already have semi-autonomous and driver assistance features in place. These advanced technologies are designed to detect less-than-ideal driving conditions before you even realise you need a helping hand. So yes, even today they are smart enough to judge you, and your driving skills.
Today, a simple head nod or hand wave from a driver is usually enough to indicate it’s okay for a pedestrian to cross the street, but in an autonomous vehicle future, how will a self-driving car with no human aboard communicate with walkers, cyclists or people operating other cars on the road?
Looking to prepare for this eventual reality, Ford Motor Company partnered with Virginia Tech Transportation Institute, to conduct a user experience study to test out a method for a self-driving vehicle to signal its intent by soliciting real-world reactions from people on public roads.
Most people think they can do two things at once but psychological research proves the brain is just not wired to multitask, especially when driving. When the brain is taxed with too many simultaneous actions, it actually performs each one slower. So, for example, while many people may think they can safely talk on the phone and still concentrate fully on the road, science says otherwise.
When drivers become distracted or mentally-taxed it can have disastrous consequences. Every year, according to the World Health Organisation, more than 1.25 million people die from road traffic collisions, and studies show that 94 percent of accidents are caused by driver error.
The dynamic Ford Tourneo Custom offers users a more stylish and car-like people mover with class-leading comfort and best-in-class safety offerings.
A streamlined appearance, car-like interior design and driving dynamics, and outstanding fuel economy, ensures the Ford Tourneo Custom is the perfect vehicle for tour operators and executive shuttle customers.
The summer holidays are at an end, and with the return of the school run comes added stress for parents and passengers as vehicles navigate bumper-to-bumper rush hour traffic and often chaotic at drop-off points.
While Ford can’t take your place on the morning commute, it can offer some tips to make the journey a little less stressful, and help keep parents and their children safe on the roads.
Ford Motor Company today released its 18th annual Sustainability Report, including a short film, detailing its environmental progress across the world and commitment to continued sustainability actions in the future.
Since 2000, Ford has published its Sustainability Report to track its comprehensive approach to managing the issues related to climate change, air quality and conservation, and identifying opportunities that have significant impacts across the business, from water stewardship to supplier training and education.
Domino's Pizza, the recognised world leader in pizza delivery, and Ford are launching an industry-first collaboration to understand the role that self-driving vehicles can play in pizza delivery.
As part of the testing, researchers from both companies will investigate customer reactions to interacting with a self-driving vehicle as a part of their delivery experience. This research is important as both companies begin to examine and understand customers’ perspectives around the future of food delivery with self-driving vehicles.
The latest generation of Ford’s innovative communications and entertainment system, SYNC 3, has helped earn its developers a Bronze Stevie Award for best new software product of the year at the recent International Business Awards.
NNG, a global automotive software provider, claimed the honour for the navigation software that comes as standard on all new Ford vehicles, available in over 50 countries.
With the launch of SYNC 3 last year, Ford’s intelligent infotainment technology saw a greatly-improved, fully-integrated navigation system, including 3D support with landmarks, a Mecca compass, and enhanced junction view providing detailed lane visuals and guidance. Navigation also auto zooms out when the next manoeuvre is more than three k...
Ford provides more than just a place to work, as the newest members of the Ford MEA regional headquarters discovered last week.
As part of the company’s Global Month of Caring program*, staff from across the company volunteered their time to help paint classrooms at the Al Noor Training Centre for Children with Special Needs in Dubai. That included participants in Ford’s UAE Graduate Trainee Program, a 12 month work placement scheme that gives recent university graduates extensive real world training and career development opportunities.
The Ford GT will be available in a new limited-edition Heritage theme honouring the GT40 Mark IV race car driven to victory by Dan Gurney and A.J. Foyt at Le Mans in 1967. The car will feature unique interior and exterior colour themes, and an exclusive wheel finish.
“In creating a worthy successor to the ’66 Heritage edition, we logically looked at our next historic Le Mans victory with the all-American team of Dan Gurney and A.J. Foyt,” said Dave Pericak, global director, Ford Performance. “The Ford GT ’67 Heritage edition pays homage to that win, with a modern take on one of the most important vehicles in Ford’s storied history of racing.”
Sometimes feared, often misrepresented, bees play an exceptional role in sustaining the planet’s ecosystem, with the industrious striped flyers responsible for pollinating a third of everything we eat, from most fruits and vegetables, to cocoa beans and coffee. But honeybees are disappearing globally at an alarming rate thanks to climate change, pesticides, intensive monoculture, disease and loss of habitat. One man in Morocco, however, having secured a Ford Motor Company Conservation and Environmental Grant – which has extended its closing date for new applications to July 31 – is tackling the issue in his homeland.
Ford has jumped to No. 2 of all non-premium brands in J.D. Power’s 2017 Initial Quality Study – the brand’s best-ever ranking in the annual study now in its 31st year.
The Ford brand improved to 86 problems per 100 vehicles from 102 in 2016. This improvement helped Ford tie for fourth among all brands from 11th in 2016.
“As Ford accelerates the pace of innovation, we believe this best-ever quality ranking demonstrates our new technologies are reliable and easy to use,” said Bennie Fowler, group vice president, Quality. “The rapid improvements rated by third-party quality experts such as J.D. Power motivate us to improve our fitness even more as quality is a race that’s never finished.”