From treacherous terrains to heat-soaked cities, every Ford vehicle undergoes thousands of hours of scrutiny by a team of hundreds of engineers, designers and technicians stationed around the globe long before it makes it to the showroom floor.
The Henry Ford Entrepreneurship Academy returns to the United Arab Emirates this week with a three-day workshop to be hosted by the Higher Colleges of Technology’s Ras Al Khaimah Men’s campus, from May 6-8, 2018 – the first time the programme will be run in the UAE’s northern Emirate.
Ever thought about how you can make your commute more productive, perhaps by catching up on the things that matter to you, or even learning a new language? As you spend your time sitting in traffic, you may start to feel your time wasting away, but it doesn’t necessarily have to be the case.
The Henry Ford Entrepreneurship Academy (HFEA) continues to go from strength to strength in the Middle East, with the latest female-focussed workshops taking place in their third round at Jeddah’s Effat University from May 1-3. The workshops also expand for the first time into Riyadh’s Princess Nourah bint Abdulrahman University, the world’s largest university for women, marking the beginning of a new partnership.
Ford today announced that the versatile new Tourneo Custom people mover, which delivers first class travel for up to nine occupants and the option of an all-new Premium model, will make its regional debut at the Arabian Travel Market at Dubai’s World Trade Centre, April 22-25.
The legendary Ford Mustang turns 54 years old today and shows no signs of slowing down. Global demand for the new 2018 model has driven Ford Mustang to its third straight year as the best-selling sports coupe in the world, while its social media status as world’s most hashtagged car proves that passion for this motoring icon is stronger than ever with fans of all ages.
The Ford F-150 Raptor and Mustang Shelby GT350 have earned top honours during the prestigious Middle East Car of the Year (MECOTY) awards, held in Abu Dhabi earlier this week.
The Shelby GT350 collected honours as Performance Coupe of the Year, and the all-conquering F-150 Raptor crushed its opposition to be named Truck of the Year.
Ford was ranked the 10th most intimate brand in the UAE, according to MBLM’s Brand Intimacy 2018 Report. The report studies brands based on the emotional bonds between a person and a brand and ranks brands on their ability to build strong emotional bonds with their customers.
The new-generation 2018 Ford Expedition powers into Ford dealerships across the Middle East this month, setting the benchmark yet again for the full-size SUV segment. The much-awaited model redefines its category with its all-new design inside and out, its unique smart technologies, best in class power and fuel economy, and more expected towing capability than any other full-sized SUV. The new generation 2018 Ford Expedition is the smartest, most capable and most adaptable Expedition ever.
In their continued efforts to further empower women, Ford Motor Company and Jeddah-based Effat University this week complete the inaugural session of Ford Driving Skills for Life for Her, a special variation of Ford’s globally renowned and award-winning safe driving programme for teens and new drivers, Driving Skills for Life. The programme – specially designed to accommodate Saudi female students embarking on their journey to acquire a driver’s licence – made its global debut out of the Kingdom this week, coinciding with International Women’s Day, with more than 250 female students participating.
Ford has appointed Al-Kasid Group as its new authorised importer-dealer for the sale and service of Ford vehicles and distribution of Ford and MotorCraft® parts in all of Iraq, the Company announced today.
Ford is increasing production of two popular full-size SUVs to meet surging demand for both all-new models ahead of their arrival in the Middle East. The Lincoln Navigator, the company’s new all-new luxury SUV flagship, and the Ford Expedition – the smartest, most capable and most adaptable large SUV ever – have both undergone a complete redesign, building on the reputation the nameplates have forged in the region for quality, capability and power.
Ford, The LEGO Group and rally specialists M-Sport revealed a new model from the LEGO® Speed Champions range that is set to bring the thrill of the rally stage to living room floors – the title-winning M-Sport Ford Fiesta WRC rally car.
Ford Motor Company is assisting Saudi Arabian women gain the power of mobility by hosting a special Driving Skills for Life programme with Effat University. Calling on her fellow students to partake, Shams Hakim, Business HR student at Effat.
Forget shopping, fine dining or an epic boxset binge – new preliminary research reveals that driving a sports car on a daily basis is among the best ways to boost your sense of wellbeing and emotional fulfilment.
The Dubai Corporation for Ambulance Services (DCAS) showcased on its Ambulance of the Future – a Ford Transit-based vehicle heralded as the most advanced emergency unit ever developed – during the Arab Health Exhibition and Congress last week.
The Henry Ford Entrepreneurship Academy continues to go from strength to strength in the Middle East, with the latest workshops taking place in partnership with the UAE’s Ministry of Youth Affairs at the Youth Hub – a new centre in Dubai for youth to connect to people, power, and potential across all sectors.
Ford saw its market share in almost every automotive segment in the Middle East rise in 2017, most significantly in the mid-size crossover utility and full-size sedan segments, at a time where the overall industry continued to decline. The company registered increased demand for the Ford Edge as well as Taurus, among other models, despite their respective segments shrinking overall, according to the company’s data.
Ford has once again fortified its position as America’s truck leader with its F-Series marking 41 consecutive years as the nation’s best-selling pickup, and America’s best-selling vehicle for 36 years.
Ever get the feeling you should be getting more out of your tank of fuel? Having a car with a fuel efficient engine – like Ford’s award-winning EcoBoost range – is a great start, but how you drive it makes a big difference.
From subway systems and bus lines to taxi fleets, ride-hailing services and personal vehicles, cities offer lots of ways to get around. This abundance of choice must make life easier, right? Unfortunately, no. And that’s because each mode of transportation has been optimised to work as well as it possibly can on its own, but getting them all to work together hasn’t been at the top of too many to-do lists. It would be, though, if more of us involved in the transportation system were focused on optimising mobility for the people in our cities versus the technology itself.
Ford Motor Company today announced the latest recipients of its Conservation and Environmental Grants, with $100,000 being made available to 10 successful entries. Accepted from Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Saudi Arabia, Tunisia and Yemen, the touted projects focused on three main areas: Environmental Education, Protection of the Natural Environment and Conservation Engineering.
The holiday season is just around the corner. Our roads are expected to see peak traffic as thousands of people take a break to spend some quality time with their loved ones.
Despite the festivities, this is also a time when drivers need to be extra careful on the roads. There is a significant spike in road accidents and fatalities during every holiday period.
After being diagnosed with cancer, Mike Butler was fascinated by the process through which patients were treated – but saw an opportunity to introduce practices from the car manufacturing facility, where he works, so that it might run more smoothly.
Ford Middle East last week joined forces with the Higher Colleges of Technology (HCT) – UAE’s largest applied higher education institution – to deliver life-saving expertise to students aged between 18 and 24, providing crucial experience behind the wheel in a safe environment.
Al Tayer Motors, the Ford and Lincoln importer-dealer in the UAE, has taken its customer service to another level by creating a luxury service centre on wheels to help keep its clients on the move in Dubai.
The battle for the 2017 GT FIA World Endurance Drivers’ Championship has come down to the final race of the season: the Bapco 6 Hours of Bahrain, which takes place this Saturday, November 18, at the Bahrain International Circuit.
Ford takes centre stage for the 2017 Dubai International Motor Show today with an exciting and impressive line-up of SUVs and trucks, reaffirming its position as a pioneer and multi-segment heavyweight.
Ford today announced it will accelerate its electrified vehicle plan in the Middle East by launching four new hybrid vehicles over the next four years, building on its global promise to provide customers with affordable and capable electrified vehicles.
Ford this week launched the adaptable and versatile Transit Custom refrigerated van at Gulfood Manufacturing Show, the largest food and beverage manufacturing exhibition in the Middle East, winning the coveted ‘Highly Commended’ Industry Excellence Award in the process.
With a sleeker design, more advanced technology and even more muscle, the 2018 Mustang – the most advanced Mustang ever – made its highly-anticipated Middle East debut today as part of Ford’s exciting triple model reveal ahead of the Dubai International Motor Show.
Ford’s new F-150 debuts for 2018 even tougher, even smarter, and even more capable than ever – with the most advanced F-150 powertrain line-up ever that delivers best-in-class towing for the Middle East’s pickup drivers.
The new generation 2018 Ford Expedition charges into the Middle East this autumn, promising to redefine the full-sized SUV segment with its all-new design inside and out, its unique smart technologies, more power for drivers, and more expected towing capability than any other full-sized SUV. The new generation 2018 Ford Expedition is the smartest, most capable and most adaptable Expedition ever.
Ford Middle East today revealed three of its iconic products ahead of the 2017 Dubai International Motorshow, with the new-generation 2018 Ford Expedition, as well as the new 2018 Ford Mustang and new 2018 F-150 making their regional debut. The three-model announcement further reinforces Ford’s commitment to deliver 30 products by 2020 across the MEA.
Home to more than 51 million people, the GCC is a rapidly developing region that faces growing demands on its infrastructure. Estimates suggest that the population could rise to 65 million by 2030, placing extra pressure not only on natural resources, but also on national infrastructure and governments to lay significant foundation plans for the future.
Ford is bringing the adaptable and versatile Transit Custom chiller van to showcase at Gulfood, the largest food and beverage manufacturing exhibition in the Middle East.
Working closely with RTS – Thermo King’s distributor in the UAE – and Al Tayer Motors, Ford has converted the Transit Custom with a refrigerator solution to demonstrate its suitability for a range of applications, from meat and seafood transportation, to floral delivery and more.
Ford has launched the first episode of its Road to
Dubai International Motor Show, a weekly video diary of the company’s preparations for the 2017 Dubai International Motor Show.
Hosted by automotive journalist and founder of the Miss Auto Know website Alix Capper-Murdoch, the video series gives viewers an insider’s look at the Blue Oval’s journey towards the region’s largest and most significant motor show on November 14-18.
Ford’s region-wide breast cancer awareness campaign continues to grow from strength to strength this year, having joined forces with a number of online celebrities, media partners and medical professionals to support those affected by breast cancer. Warriors in Pink, the breast cancer awareness campaign powered by Ford, marks its seventh year in the region in 2017, having highlighted more than 125 Models of Courage across the Middle East and North Africa in an effort to inspire and instil courage in those who are fighting the disease.
The Ford Motor Company Fund is continuing its expansion of the Henry Ford Entrepreneurship Academy (HFEA) in the Middle East, bringing its workshop to the UAE for the very first time.
The announcement of a partnership between Ford and the Higher Colleges of Technology (HCT), the UAE’s largest applied higher education institution, continues the Ford Motor Company Fund’s long-standing commitment to empowering people by providing better opportunities through education.