The Middle East has some of the best desert driving spots in the world, and while many take to the dunes over the cooler months, others are put off by the possibility of spending more time in the desert than they may have planned to.
The Ford Motor Company Fund recently marked the completion of its fifth Henry Ford Entrepreneurship Academy (HFEA) workshop in the UAE, with the Higher Colleges of Technology’s (HCT) Abu Dhabi Women’s campus hosting the programme. The HFEA has previously launched successful workshops in Sharjah, Ras Al Khaimah, and two in Dubai, with the inaugural installment in the capital marking the fourth emirate to date.
Ford Middle East and Africa recently brought to a close its inaugural Henry Ford Entrepreneurship Academy (HFEA) Mobility and Future Transportation workshop in Dubai, where it has hosted a unique three-day event at the UAE Ministry of Youth Affairs’ Youth Hub.
Just like guiding a bill through Congress, establishing a self-driving vehicle business requires a lot of coordination. Not only do self-driving vehicles need to operate safely and reliably, but they also need to work in concert with the businesses, people and cities they serve. On top of all this, they must operate within an ecosystem that supports their operation and maintenance.
It’s in cell phones and even some sporting goods – and soon, for the first time in automotive, it will be under the hood in Ford vehicles. Ford Motor Company is announcing the use of graphene – a two-dimensional nanomaterial – in vehicle parts.
Ford Middle East today hosted a very special screening of its first ever Warriors in Pink documentary Stories of Courage detailing the inspiring stories of five breast cancer survivors – and their advice for women in the region.
Great vehicles inspire great adventure – and the Ford F-150 Raptor is the perfect tool for thrill-seekers and wanderlusters looking to explore corners of the region that lie beyond the reach of ordinary off-roaders.
In the journey to develop and deploy self-driving vehicles, there's a tendency to focus most on the customers who will be riding in these vehicles. At Ford, we're working to earn the trust of everyone involved, including all road users and entire communities where self-driving vehicles will be operating. For this technology to be successful, it's critical it be integrated into society in a way that makes everyone confident in how it works to serve people and business.
Ford today announces the return of the Henry Ford Entrepreneurship Academy (HFEA) to Dubai where it plans to host a unique three-day workshop at the UAE Ministry of Youth Affairs’ Youth Hub in the Emirates Towers, next month.
October 1 marks the start of Breast Cancer Awareness month, and this year Ford continues profiling the stories of outstanding Models of Courage to help promote the importance of early detection in successfully beating the disease in the Middle East and North Africa region.
As part of its ongoing efforts to develop its distributor network and further enhance customer reach in the region, Ford Middle East today announces the appointment of Mohamed Yousuf Naghi Motors Co. (MYNM), as a second distributor for the Ford brand in Saudi Arabia, joining existing distributor Al Jazirah Vehicles Agencies Co.
Al Jazirah Vehicles Agencies Co., the Ford and Lincoln distributor in Saudi Arabia, has announced an exclusive offer for its female customers: purchase any new Ford model from one of its showrooms, and the company will pick up the bill for your new driver’s license.
Ford Motor Company today announced it has created Ford Autonomous Vehicles LLC, a new organization charged with accelerating its AV business to capitalize on market opportunities. The company also detailed key organizational changes designed to improve its operational fitness and drive profitable growth.
Al Kasid Group, Ford’s authorized distributor in all of Iraq, today held the grand opening of its dedicated Ford sales, service and spare parts facility in Erbil, at a special event held in presence of HE the Minister of Trade and industry in Kurdistan, HE the US Consul General, a delegation from Ford Middle East management as well as local dignitaries and press.
Just two weeks after Saudi Arabia lifted its ban on women driving, Ford has delivered on its promise to gift retired university English literature professor, Sahar Hasan Nasif, her dream car – a 2018 Ford Mustang GT convertible finished in stunning Triple Yellow Tri Coat.
Ford Motor Company has earned its best-ever scores in the 2018 J.D. Power Initial Quality Study, thanks to overall quality improvements that are outpacing the industry, especially in advanced audio, connectivity, entertainment and navigation technology.
Al Jazirah Vehicles Agencies (AJVA), the Ford and Lincoln importer-dealer in Saudi Arabia, is ready to welcome female customers and their families at its upgraded facility in Riyadh’s Takhassussi Street.
Ford Middle East and Africa has welcomed two Saudi female journalists into the world of automotive journalism as the Kingdom of Saudi Arabia begins its countdown to the lifting of the ban on women driving.
The all-new 2018 Ford Expedition has earned the US government’s highest possible crash test rating of five stars from the National Highway Traffic Safety Administration, making this full-size SUV a leader in safety.
Coinciding with World Environment Day on June 5, Ford Motor Company today launched the 17th edition of its Conservation and Environmental Grants programme, with $105,000 made available to successful entries from around the Middle East and North Africa region.
From treacherous terrains to heat-soaked cities, every Ford vehicle undergoes thousands of hours of scrutiny by a team of hundreds of engineers, designers and technicians stationed around the globe long before it makes it to the showroom floor.
The Henry Ford Entrepreneurship Academy returns to the United Arab Emirates this week with a three-day workshop to be hosted by the Higher Colleges of Technology’s Ras Al Khaimah Men’s campus, from May 6-8, 2018 – the first time the programme will be run in the UAE’s northern Emirate.
Ever thought about how you can make your commute more productive, perhaps by catching up on the things that matter to you, or even learning a new language? As you spend your time sitting in traffic, you may start to feel your time wasting away, but it doesn’t necessarily have to be the case.
The Henry Ford Entrepreneurship Academy (HFEA) continues to go from strength to strength in the Middle East, with the latest female-focussed workshops taking place in their third round at Jeddah’s Effat University from May 1-3. The workshops also expand for the first time into Riyadh’s Princess Nourah bint Abdulrahman University, the world’s largest university for women, marking the beginning of a new partnership.
Ford today announced that the versatile new Tourneo Custom people mover, which delivers first class travel for up to nine occupants and the option of an all-new Premium model, will make its regional debut at the Arabian Travel Market at Dubai’s World Trade Centre, April 22-25.
The legendary Ford Mustang turns 54 years old today and shows no signs of slowing down. Global demand for the new 2018 model has driven Ford Mustang to its third straight year as the best-selling sports coupe in the world, while its social media status as world’s most hashtagged car proves that passion for this motoring icon is stronger than ever with fans of all ages.
The Ford F-150 Raptor and Mustang Shelby GT350 have earned top honours during the prestigious Middle East Car of the Year (MECOTY) awards, held in Abu Dhabi earlier this week.
The Shelby GT350 collected honours as Performance Coupe of the Year, and the all-conquering F-150 Raptor crushed its opposition to be named Truck of the Year.
Ford was ranked the 10th most intimate brand in the UAE, according to MBLM’s Brand Intimacy 2018 Report. The report studies brands based on the emotional bonds between a person and a brand and ranks brands on their ability to build strong emotional bonds with their customers.
The new-generation 2018 Ford Expedition powers into Ford dealerships across the Middle East this month, setting the benchmark yet again for the full-size SUV segment. The much-awaited model redefines its category with its all-new design inside and out, its unique smart technologies, best in class power and fuel economy, and more expected towing capability than any other full-sized SUV. The new generation 2018 Ford Expedition is the smartest, most capable and most adaptable Expedition ever.
In their continued efforts to further empower women, Ford Motor Company and Jeddah-based Effat University this week complete the inaugural session of Ford Driving Skills for Life for Her, a special variation of Ford’s globally renowned and award-winning safe driving programme for teens and new drivers, Driving Skills for Life. The programme – specially designed to accommodate Saudi female students embarking on their journey to acquire a driver’s licence – made its global debut out of the Kingdom this week, coinciding with International Women’s Day, with more than 250 female students participating.
Ford has appointed Al-Kasid Group as its new authorised importer-dealer for the sale and service of Ford vehicles and distribution of Ford and MotorCraft® parts in all of Iraq, the Company announced today.
Ford is increasing production of two popular full-size SUVs to meet surging demand for both all-new models ahead of their arrival in the Middle East. The Lincoln Navigator, the company’s new all-new luxury SUV flagship, and the Ford Expedition – the smartest, most capable and most adaptable large SUV ever – have both undergone a complete redesign, building on the reputation the nameplates have forged in the region for quality, capability and power.
Ford, The LEGO Group and rally specialists M-Sport revealed a new model from the LEGO® Speed Champions range that is set to bring the thrill of the rally stage to living room floors – the title-winning M-Sport Ford Fiesta WRC rally car.
Ford Motor Company is assisting Saudi Arabian women gain the power of mobility by hosting a special Driving Skills for Life programme with Effat University. Calling on her fellow students to partake, Shams Hakim, Business HR student at Effat.
Forget shopping, fine dining or an epic boxset binge – new preliminary research reveals that driving a sports car on a daily basis is among the best ways to boost your sense of wellbeing and emotional fulfilment.
The Dubai Corporation for Ambulance Services (DCAS) showcased on its Ambulance of the Future – a Ford Transit-based vehicle heralded as the most advanced emergency unit ever developed – during the Arab Health Exhibition and Congress last week.
The Henry Ford Entrepreneurship Academy continues to go from strength to strength in the Middle East, with the latest workshops taking place in partnership with the UAE’s Ministry of Youth Affairs at the Youth Hub – a new centre in Dubai for youth to connect to people, power, and potential across all sectors.