Ford today announced that the versatile new Tourneo Custom people mover, which delivers first class travel for up to nine occupants and the option of an all-new Premium model, will make its regional debut at the Arabian Travel Market at Dubai’s World Trade Centre, April 22-25.
The legendary Ford Mustang turns 54 years old today and shows no signs of slowing down. Global demand for the new 2018 model has driven Ford Mustang to its third straight year as the best-selling sports coupe in the world, while its social media status as world’s most hashtagged car proves that passion for this motoring icon is stronger than ever with fans of all ages.
The Ford F-150 Raptor and Mustang Shelby GT350 have earned top honours during the prestigious Middle East Car of the Year (MECOTY) awards, held in Abu Dhabi earlier this week.
The Shelby GT350 collected honours as Performance Coupe of the Year, and the all-conquering F-150 Raptor crushed its opposition to be named Truck of the Year.
Ford was ranked the 10th most intimate brand in the UAE, according to MBLM’s Brand Intimacy 2018 Report. The report studies brands based on the emotional bonds between a person and a brand and ranks brands on their ability to build strong emotional bonds with their customers.
The new-generation 2018 Ford Expedition powers into Ford dealerships across the Middle East this month, setting the benchmark yet again for the full-size SUV segment. The much-awaited model redefines its category with its all-new design inside and out, its unique smart technologies, best in class power and fuel economy, and more expected towing capability than any other full-sized SUV. The new generation 2018 Ford Expedition is the smartest, most capable and most adaptable Expedition ever.
In their continued efforts to further empower women, Ford Motor Company and Jeddah-based Effat University this week complete the inaugural session of Ford Driving Skills for Life for Her, a special variation of Ford’s globally renowned and award-winning safe driving programme for teens and new drivers, Driving Skills for Life. The programme – specially designed to accommodate Saudi female students embarking on their journey to acquire a driver’s licence – made its global debut out of the Kingdom this week, coinciding with International Women’s Day, with more than 250 female students participating.
Ford has appointed Al-Kasid Group as its new authorised importer-dealer for the sale and service of Ford vehicles and distribution of Ford and MotorCraft® parts in all of Iraq, the Company announced today.
Ford is increasing production of two popular full-size SUVs to meet surging demand for both all-new models ahead of their arrival in the Middle East. The Lincoln Navigator, the company’s new all-new luxury SUV flagship, and the Ford Expedition – the smartest, most capable and most adaptable large SUV ever – have both undergone a complete redesign, building on the reputation the nameplates have forged in the region for quality, capability and power.