Ford has launched the first episode of its Road to
Dubai International Motor Show, a weekly video diary of the company’s preparations for the 2017 Dubai International Motor Show.
Hosted by automotive journalist and founder of the Miss Auto Know website Alix Capper-Murdoch, the video series gives viewers an insider’s look at the Blue Oval’s journey towards the region’s largest and most significant motor show on November 14-18.
Ford’s region-wide breast cancer awareness campaign continues to grow from strength to strength this year, having joined forces with a number of online celebrities, media partners and medical professionals to support those affected by breast cancer. Warriors in Pink, the breast cancer awareness campaign powered by Ford, marks its seventh year in the region in 2017, having highlighted more than 125 Models of Courage across the Middle East and North Africa in an effort to inspire and instil courage in those who are fighting the disease.
The Ford Motor Company Fund is continuing its expansion of the Henry Ford Entrepreneurship Academy (HFEA) in the Middle East, bringing its workshop to the UAE for the very first time.
The announcement of a partnership between Ford and the Higher Colleges of Technology (HCT), the UAE’s largest applied higher education institution, continues the Ford Motor Company Fund’s long-standing commitment to empowering people by providing better opportunities through education.
Ford Motor Company today is providing a strategic update to investors, detailing plans to leverage its unique product strengths, trusted brand and global scale to refocus and thrive in an evolving and disruptive period for the auto industry.
The investor presentation follows a four-month deep dive into Ford’s strategy and business operations led by President and CEO Jim Hackett and Ford’s senior leadership team. Hackett said Ford will improve its operational fitness, refocus capital allocation and accelerate the introduction of smart vehicles and services.
There is no doubt self-driving vehicles will have an impact on how people and goods will move more efficiently in the future. But the magnitude of that impact – and how quickly self-driving vehicles can benefit society – will largely depend on businesses, government and the public working together.
Today, we’re announcing a significant step toward bringing self-driving vehicles to the masses thanks to a new partnership with Lyft that will help both companies progress toward a more affordable, dependable and accessible transportation future.
When diagnosed patients survive breast cancer, the first thing they would like to do is take a leap of faith, dip their toe into an ocean of adventures and be challenged mentally and physically, inspiring people around them.
For its 2017 edition, Ford Warriors in Pink has asked Models of Courage to take this challenge to reflect on their past experiences, connect with their spiritual self and the warrior within, and share their inspirational stories throughout the journey.
Ford designers have been swapping some clay-sculpting steels and rakes for mixed reality headsets and visualisation software that can change vehicle design elements – side mirrors, grilles, vehicle interiors and more – in mere seconds.
Designers have been piloting Microsoft HoloLens technology for a year now in Ford’s Dearborn studios, allowing them to see proposed virtual design elements as if these pieces were part of physical vehicles. They’ve been able to explore different shapes, sizes and textures of future vehicle attributes in minutes and hours instead of the weeks and months it can take to create clay models. And now, Ford is expanding this pioneering testing across the globe.
What’s the smartest piece of technology you own? It could be the car you drive, and it’s about to get even smarter, with Ford’s plan to begin production of self-driving vehicles in 2021.
While it’ll probably still be a few years until self-driving cars take to the streets around the world, the vehicles we drive today already have semi-autonomous and driver assistance features in place. These advanced technologies are designed to detect less-than-ideal driving conditions before you even realise you need a helping hand. So yes, even today they are smart enough to judge you, and your driving skills.
Today, a simple head nod or hand wave from a driver is usually enough to indicate it’s okay for a pedestrian to cross the street, but in an autonomous vehicle future, how will a self-driving car with no human aboard communicate with walkers, cyclists or people operating other cars on the road?
Looking to prepare for this eventual reality, Ford Motor Company partnered with Virginia Tech Transportation Institute, to conduct a user experience study to test out a method for a self-driving vehicle to signal its intent by soliciting real-world reactions from people on public roads.
Most people think they can do two things at once but psychological research proves the brain is just not wired to multitask, especially when driving. When the brain is taxed with too many simultaneous actions, it actually performs each one slower. So, for example, while many people may think they can safely talk on the phone and still concentrate fully on the road, science says otherwise.
When drivers become distracted or mentally-taxed it can have disastrous consequences. Every year, according to the World Health Organisation, more than 1.25 million people die from road traffic collisions, and studies show that 94 percent of accidents are caused by driver error.