Like the glass cockpit in airplanes and race cars, the all-new Ford GT features an all-digital instrument display in the car’s dashboard that quickly and easily presents information to the driver, based on five special driving modes.
The innovative 10-inch wide digital instrument display is far advanced from the original Ford GT, when the cockpit was hardwired with a fixed set of analog gauges, buttons and knobs across the dashboard that had to address almost every situation.
Kuwait’s Ford F-150 fans and visitors of the AutoMoto 17 show in the 360 Mall are in for a special treat this weekend when the all-new 2017 Ford F150 Raptor makes it Middle Eastern out of the Alghanim Auto Ford stand. Ford and Alghanim Auto are showcasing the latest version of the F-150 Raptor performance truck to the public for the first time in the Middle East.
The latest generation of Ford's innovative communications and entertainment system is set to make its Middle East debut as the high-tech new SYNC®3 is launched on most 2017MY models. In addition to other new languages, Ford’s SYNC3 will support Arabic for the first time – both text and voice activation – enabling simpler control for Arabic-speaking drivers.
Whether used for minimising background noise on a business flight, or silencing the babble of commuters on a train, noise-cancelling headphones have made journeys more serene and enjoyable for millions. Now, Ford has applied the same thinking to its cars.
Ford’s Active Noise Control uses three microphones, strategically placed in the cabin, to detect undesirable noises from the engine and transmission. The system counteracts those noises with opposing sound waves from the audio system – without affecting volume levels of music and conversation. Driver and vehicle behaviour is recorded and anticipated, for example when a driver is accelerating in a lower gear.
Ford has a long history of SUV leadership, with all-time favourite nameplates such as Escape, Edge, Explorer and Expedition setting the benchmarks for their segments since their debut. Having sold more than 1.5 million SUVs globally last year and plans to introduce four all-new SUV’s in the next five years, Ford is sure to reinforce that leadership.
Radiating with positivity, breast cancer survivors selected by Ford Middle East and North Africa for this year’s edition of Warriors in Pink have come together to reflect on their battles with the disease and to share their heartfelt stories.
Growth in SUV sales globally have been rising steadily as millennials starting families lend strong support to the SUV boom – with surge in the Middle East specifically, expected to double in the next 10 years. Vying for a greater market share, leading the charge on its Middle East launch, is the all-new Ford Edge.