Ford has a long history of SUV leadership, with all-time favourite nameplates such as Escape, Edge, Explorer and Expedition setting the benchmarks for their segments since their debut. Having sold more than 1.5 million SUVs globally last year and plans to introduce four all-new SUV’s in the next five years, Ford is sure to reinforce that leadership.
Growth in SUV sales globally have been rising steadily as millennials starting families lend strong support to the SUV boom – with surge in the Middle East specifically, expected to double in the next 10 years. Vying for a greater market share, leading the charge on its Middle East launch, is the all-new Ford Edge.
Ford Motor Company said it is committed to growing its business in Kuwait and most importantly, better serve Ford and Lincoln customers with the best brand representation, at a news conference held earlier today.