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Ford Media Center
Dubai, UAE, November 13, 2017 – Ford today announced it will accelerate its electrified vehicle plan in the Middle East by launching four new hybrid vehicles over the next four years, building on its global promise to provide customers with affordable and capable electrified vehicles.
“These are incredibly exciting times for Ford in the Middle East with our aggressive product plan coming together, and a full range of electrified vehicles planned for the near term,” said Jacques Brent, president, Ford Middle East and Africa.
The Middle East is one of the world’s most receptive new energy vehicle markets, due to strong government support around the region and growing customer acceptance. Ford’s Middle East electrified vehicle plan will focus on hybrids in the utility segment – one of Ford’s core strengths.
The Ford F-150 Hybrid is the first vehicle to be confirmed for launch in the Middle East as part of those plans, joining the Fusion Hybrid currently available in some Middle East markets. The F-150 Hybrid will offer powerful towing and payload capacity and operate as a mobile generator.
Ford’s global utility lineup will feature the company’s first hybrid models powered by EcoBoost® rather than naturally aspirated engines, further improving performance and fuel economy.
Leading in electrification is fundamental to Ford’s transformation to becoming the most trusted mobility company, designing smart vehicles for a smart world. The company recently announced a dedicated electrification team, focused exclusively on creating an ecosystem of products and services for electric vehicles and the unique opportunities they provide. This builds on Ford’s earlier commitment to invest $4.5 billion to deliver 13 new electric vehicles in the next five years, including the Ford F-150 Hybrid and a hybrid autonomous vehicle designed for commercial operations in mobility services, starting in North America.
Ford will be showcasing its new products and technologies during the Dubai International Motor Show on November 14 to 18 at the Dubai World Trade Centre, Hall 1. For more information please visit dims2017.fordpresskits.com
For the Arabic version of the press release, please click here: Arabic
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 203,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.
Ford’s history in the Middle East goes back more than 60 years. The company’s local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com
Ford Middle East is also a responsible corporate citizen with currently various CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink® breast cancer awareness campaign, Ford Driving Skills for Life for young drivers and the Henry Ford Entrepreneur Academy, education initiative for young entrepreneurs.