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Ford’s Global Commitment to Truck and SUV Leadership Evident with Strong Line-up, All-New Models at Dubai International Motorshow

  • New generation Ford Expedition and 2018 F-150 join other popular nameplates on the Ford stand for Dubai’s automotive showpiece
  • Ford has a long history of SUV leadership, with all-time favourite nameplates such as Escape, Edge, Explorer and Expedition setting the benchmarks for their segments since their debut. 

DUBAI, UAE. November 14, 2017 Ford takes centre stage for the 2017 Dubai International Motor Show today with an exciting and impressive line-up of SUVs and trucks, reaffirming its position as a pioneer and multi-segment heavyweight.

Ford’s appearance at the Dubai International Motor Show underscores its commitment to the region and the areas of the motor industry in which the company leads – trucks and SUVs.

“Ford trucks and SUVs have a storied history, and have proven time and again the company’s ability to set benchmarks for innovation and quality,” said Jacques Brent, president of Ford Middle East and Africa. “Ford has always been at the forefront of both the truck and SUV markets, and we’re committed to remaining at the top. A few weeks ago we announced that we had reallocated $7 billion from our car projects to developing our SUVs and truck ranges.”

“Our commitment to lead in this segment is stronger than ever as is evidenced by the investments we recently announced and by the new models we are bringing at this year’s Dubai International Motor Show that continue to deliver what our customers want and value.”

Leading the charge at this year’s Dubai International Motor Show (DIMS), the new generation 2018 Ford Expedition promises to redefine the full-sized SUV segment. Powered by a second-generation 3.5-litre EcoBoost® twin-turbo engine with up to 400 horsepower, best in class second and third row leg and hip-room, class-leading towing capability and more than 40 new features and technologies, the new Expedition is the smartest, most capable and most adaptable ever. The launch of the new generation Expedition makes the Ford SUV range the youngest and freshest among its main competitors for 2018.

Also appearing on the Ford stand at the Dubai International Motor Show is the new 2018 F-150. Tougher, smarter, and more capable than ever, F-150 has the most advanced powertrain line-up ever, delivering best-in-class towing and payload for the Middle East’s pickup drivers. The new F-150 has best-in-class towing (six tonne) thanks to its 3.5-litre EcoBoost twin-turbo V8 and enhanced 5.0-litre V8.

Three years after introducing a high-strength aluminium-alloy-bodied F-150, a new truck arrives with bold new styling, advanced technologies, a segment-first 10-speed automatic transmission and F-150’s most advanced engine line-up yet. F-150 is part of Ford’s F-Series truck line-up – America’s best-selling truck for 40 consecutive years and its best-selling vehicle for 35 years, and the world’s best-selling car in 2016.

The new Ford F-150 comes as Ford celebrates 100 years in truck leadership – a legacy that began with the launch of the 1917 Model TT, a truck based on the hugely successful Model T car, and grew, over the course of a century, into the world’s best-selling truck brand. Ford helped create the SUV segment, first with the Bronco in 1966, and then with the Explorer more than 25 years ago.

Visitors to the Dubai International Motor Show is (November 14-18 at the Dubai World Trade Centre) can see the Ford truck and SUV lineup on the Ford stand in Hall 1. For more information about Ford’s participation at the show, please visit

For the Arabic version of the press release, please click here: Arabic


About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 203,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit

Ford’s history in the Middle East goes back more than 60 years. The company’s local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit

Ford Middle East is also a responsible corporate citizen with currently various CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink® breast cancer awareness campaign, Ford Driving Skills for Life for young drivers and the Henry Ford Entrepreneurship Academy education initiative for young entrepreneurs.

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