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Ford Media Center
RIYADH, Saudi Arabia, June 12, 2018 – Al Jazirah Vehicles Agencies (AJVA), the Ford and Lincoln importer-dealer in Saudi Arabia, is ready to welcome female customers and their families at its upgraded facility in Riyadh’s Takhassussi Street.
Crafted as a one-stop shop for female customers in a warm family environment, the Takhassussi showroom is conveniently located in Riyadh’s Mohammadia area, near many of the Saudi capital’s most popular shopping areas.
Joining the existing staff at the showroom floor is a team of highly-trained female sales consultants many of whom have years of experience with the Ford brand and products.
“Our goal is to create a relaxing environment that enables a new wave of customers to enjoy the entire experience of buying and owning their dream Ford,” said Mohammed Al Kraidees, Deputy CEO, Al Jazirah Vehicles Agencies Co. “There is a lot to consider when buying a new car, and we really want the experience to be as stress-free as possible for our female customers.”
“Ford is committed to delivering the products, services and overall ownership experience that our new female customers in Saudi Arabia want,” says Crystal Worthem, Marketing director, Ford Middle East & Africa. “Since the Royal Decree was announced, our teams have been working together with our distributor, Al Jazirah Vehicles Agencies Co, to implement various actions that would help welcome Saudi women to the driver’s seat. While this is very much of an ongoing process, as this new customer group’s needs evolve, our approach will continue to evolve with them.”
Once a customer decides on the model they’d like, the branch will arrange a test drive and upon purchasing the vehicle they’ll be offered the option of a convenient collect-and-drop-off service.
AJVA’s customer care doesn’t end when the new owner drives out of the dealership. Aftersales customer service is handled through Al Jazirah’s Connection Centre which is staffed by both men and women who have deep knowledge of the company’s products, facilities and service procedures. They are well-equipped to provide advice and guidance to customers, enhancing the experience of Ford ownership by removing all stress.
Al Jazirah will also roll out its roadside assistance vehicles for women soon. Based in the main centres throughout Saudi Arabia, the service is designed to give customers complete peace of mind on the roads.
About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 202,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.
Ford’s history in the Middle East goes back more than 60 years. The company’s local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com
Ford Middle East is also a responsible corporate citizen with currently various CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink® breast cancer awareness campaign, Ford Driving Skills for Life for young drivers and the Henry Ford Entrepreneur Academy, education initiative for young entrepreneurs.