For 120 years, our purpose has never wavered. Ford has been committed to making the world a better place, one that benefits lives, communities and the planet. From the Ford Model T to the Mustang, F-150 Lightning and Bronco, innovation, reimagination and reinvention have defined our commitment to creating the most desirable products and services that give people the freedom to move and to pursue their dreams.

Today, we are more connected and united by this mission than ever, and our 120th anniversary is the perfect moment to celebrate this spirit and showcase our values. This isn’t just about honoring our impressive heritage: It’s also about recognizing the future we’re building together.

Help us celebrate Ford Motor Company’s 120th anniversary with your friends and family by creating your own customizable post! Assets to support various social media platforms can be found here.

Examples include:

What and where you share is up to you. We encourage you to make it personal and unique to you, but please remember to follow Ford’s Social Media Guidelines and add our hashtags #WeAreFord and #Ford120.

While participating, also keep in mind that you should not:

• Use content (music, movie clips, images) that you do not own or do not have consent to use.
• Make claims about product performance or specifications (MPG claims, range, etc.).
• Mention in-development products or services that have not been announced to the public (including program codes).
• Mention competitors or their products.

If a post does not comply with these guidelines, we will ask you to take it down immediately, and by participating, you’re agreeing you’ll do so.

Participation is optional, and participation in this activation does not qualify for overtime payment or compensatory time. If you have questions, please talk with your supervisor before participating. Agency resources must check with their employer regarding their ability to participate in this non-paid activity

If you have questions or need assistance, contact atford@ford.com

Share an image to the Ford 120 topic

Submitting an image on the Ford news mobile app @BlueOvalNow is an easy way to use a pre-designed branded image with your own text.

• Download the Ford 120^th anniversary poster image for @BlueOvalNow.
• Write about what makes you proud to work at Ford. Here’s a suggested copy:
  • I’m proud to work at Ford because _______.  #WeAreFord #Ford120
• Make sure to keep the #WeAreFord and #Ford120 hashtags in your post.
• Select the Ford 120 topic from the list of topics you can submit content to.
• Add up to 10 of your own images to create a gallery.
• Note: @BlueOvalNow is available in North America and select countries in Europe.

Here's an example:

Post an image on your feed

A LinkedIn post is a simple way to use our Ford branded image with your own text.

• Download the Ford 120^th anniversary poster image for LinkedIn.
• Write about what makes you proud to work at Ford. Here’s a suggested copy:
  • I’m proud to work at Ford because _______.  #WeAreFord #Ford120
• Make sure to keep the #WeAreFord and #Ford120 hashtags in your post.
• Feel free to add your own images to create a gallery.
• By choosing to participate, you agree to adhere to the Ford Social Media Guidelines.

Here's an example:

Update your profile

Your LinkedIn profile says a lot about you and is a great way to make a bold statement.

• Download the Ford 120^th anniversary background image for LinkedIn.
• On your profile page, click the camera button on the top right and choose “Upload a photo.” The image was made to work perfectly as your profile background, so there’s no need to crop or adjust it — just click “apply.”
• You’re also welcome to update your LinkedIn Headline to Proud to work at Ford by clicking the pencil icon on your profile page.

Here’s what that could look like:

Create and share an Instagram story

Instagram stories are a great way to customize your message and personalize what it looks like.

• Download the Ford 120^th anniversary background; add your own photo on top of it.
• Complete the sentence I’m proud to work at Ford because… with your own custom message by adding text below it.
• Add the #WeAreFord and #Ford120 hashtags in your story using text or a sticker.
• Share with the world!
• By choosing to participate, you agree to adhere to the Ford Social Media Guidelines.

Here are some examples:

Post an image on your feed

An Instagram post is a simple way to use a pre-designed branded image with your own text.

• Download the Ford 120^th anniversary poster image for Instagram.
• Write about what makes you proud to work at Ford. Here’s a suggested copy:
  • I’m proud to work at Ford because _______.  #WeAreFord #Ford120
• Make sure to keep the #WeAreFord and #Ford120 hashtags in your post.
• Feel free to add your own images to create a carousel.
• By choosing to participate, you agree to adhere to the Ford Social Media Guidelines.

Here’s what that could look like:

Create and share a Facebook story

A Facebook story is a great way to customize your message and personalize what it looks like.

• Download the Ford 120^th anniversary background, and add your own photo on top of it.
• Complete the sentence Proud to work at Ford because… with your own custom message by adding text below it.
• Add the #WeAreFord and #Ford120 hashtags in your story using text.
• Share with the world!
• Note: If you want more people to see your post, set your audience to “Public.”
• By choosing to participate, you agree to adhere to the Ford Social Media Guidelines.

Here are some examples:

Post an image on your feed

A Facebook post is a simple way to use a pre-designed branded image with your own text.

• Download the Ford 120^th anniversary poster image for Facebook.
• Write about what makes you proud to work at Ford. Here’s a suggested copy:
  • I’m proud to work at Ford because _______.  #WeAreFord #Ford120
• Make sure to keep the #WeAreFord and #Ford120 hashtags in your post.
• Feel free to add your own images to create a gallery.
• Note: If you want more people to see your post, set your audience to “Public.”
• By choosing to participate, you agree to adhere to the Ford Social Media Guidelines.

Here's an example:

Update your cover photo  

Your Facebook profile says a lot about you and is a great way to make a bold statement.

• Download the Ford 120^th anniversary cover image for Facebook.
• On your profile page, click “Edit cover photo” and choose “Upload photo.” The image was made to work perfectly as your profile background, so there’s no need to crop or adjust it — just click “Save changes” once you see the image uploaded.

Post an image on your feed

A Twitter post is a simple way to use a pre-designed branded image with your own text.

• Download the Ford 120^th anniversary poster image for Twitter.
• Write about what makes you proud to work at Ford. Here’s a suggested copy:
  • I’m proud to work at Ford because _______.  #WeAreFord #Ford120
• Make sure to keep the #WeAreFord and #Ford120 hashtags in your post.
• Feel free to include your own images in addition to the poster image.
• Note: If you want more people to see your post, set your audience to “Everyone.”
• By choosing to participate, you agree to adhere to the Ford Social Media Guidelines.

Here's an example:

Update your profile

Your Twitter profile says a lot about you and is a great way to make a bold statement.

• Download the Ford 120^th anniversary header image for Twitter.
• On your profile page, click “Edit profile”, then click the camera icon on the header image and select the downloaded file. The image was made to work perfectly as your profile background, so there’s no need to crop or adjust it — just click “Apply” and then click “Save”. You’ll see your new header image on your profile.
• You can also update your bio to “Proud to work at @Ford”.

We are so excited you are proud to work for Ford and want to celebrate 120 years of the Ford Motor Company. While participating, please keep in mind that you should follow the Guidelines for Using Social as a Ford Team Member. If you are unable to access the link, please reach out to your local Ford Communications team.

Also, keep in mind that you should not:

• Use content (music, movie clips, images) that you do not own or do not have consent to use.
• Make claims about product performance or specifications (MPG claims, range, etc.).
• Mention in-development products or services that have not been announced to the public (including program codes).
• Mention competitors or their products.

If a post does not comply with these guidelines, we will ask you to take it down immediately, and by participating, you’re agreeing you’ll do so.