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Detroit, Mich., Jan. 11, 2016 – For the kid in all of us, Ford is working with LEGO Speed Champions to bring the excitement of the racetrack to your living room with first-ever F-150 Raptor and Mustang LEGO sets.
“LEGO is the world’s No. 1 toy company and is loved by children and adults around the globe,” said Joe Hinrichs, Ford’s president of The Americas. “Many of us grew up playing with LEGO, so this is a dream project for many of us – including our engineers.”
The 185-piece Mustang kit includes a time board and race driver. The 664-piece F-150 Raptor set includes a well-equipped garage, trailer, a drag racing Christmas tree and Model A hot rod, plus a crew of Ford workers to ensure top-quality work.
“We want these sets to tell a story,” said Michael Møllnitz, LEGO Marketing Manager. “Each set creates a Playtheme with infinite possibilities. A Playtheme focuses its story and play offerings around the mini-figure so the kids can play out their ultimate car fantasies. They become the mini-figure, stepping into the greatest cars on earth.”
The Denmark-based LEGO team worked closely with Ford licensing and design teams throughout development and product design, collaborating on every detail down to the packaging and marketing materials.
Suggested retail price for Mustang set is $14.99, while F-150 Raptor is $49.99.
Ford of Canada’s operations include a national headquarters, three regional offices, three vehicle assembly and engine manufacturing plants, two parts distribution centres, two R&D sites, and three Connectivity and Innovation centres. Ford employs approximately 7,000 people in Canada, while an additional 18,000 people are employed in the more than 400 Ford and Ford-Lincoln dealerships across the country. For more information, please visit www.ford.ca.