Oakville, Ont., July 17, 2023 – Ford is taking advantage of increased plant capacity, continued work on scaling production and cost, and improving battery raw material costs to help lower the MSRP of F-150 Lightning^® for all customers.

The Rouge Electric Vehicle Center in Michigan is temporarily closed to complete final plant upgrades to triple the plant’s annual run rate to a targeted 150,000 F-150 Lightning trucks beginning this fall.

The upgrades at the plant, combined with improving battery raw material costs and continued work on scaling production and cost, help make it possible to lower pricing across the F-150 Lightning line. Customers will now have greater availability of their built-to-order truck as early as October at an MSRP closer to initial Lightning pricing, with many dealerships also having stock and demo units.

“Shortly after launching the F-150 Lightning, rapidly rising material costs, supply constraints and other factors drove up the cost of the EV truck for Ford and our customers,” said Marin Gjaja, chief customer officer, Ford Model e. “We’ve continued to work in the background to improve accessibility and affordability to help to lower prices for our customers and shorten the wait times for their new F-150 Lightning.”

With ordering now open and more inventory available at dealerships, Canadian customers can contact their preferred Ford dealer to discuss purchase financing and lease options for the 2023 F-150 Lightning. Customers can take advantage of the BlueOval Charge Network – the largest public charging network in North America – which will add access to more than 12,000 Tesla Superchargers starting early next year. Commercial customers can also access Ford Pro Charging solutions to keep their F-150 Lightning powered up whether they need to charge at home or onsite at work.

The 2023 MotorTrend Truck of the Year, North American Truck of the Year, and Guide de l’Auto Truck of the Year, some F-150 Lightning models may become eligible for federal and provincial incentives in Canada under the newly reduced pricing. Customers can check applicable government websites to verify which electric vehicle models are eligible for rebates.

To learn more, customers can Build and Price the F-150 Lightning on ford.ca and can place an order through their preferred dealer in-store.