Ford Media Center

Mustang Experience Center: The New Hub for Mustang Owners and Fans

CHARLOTTE, N.C., April 17, 2024 – Amid the roar of engines at the iconic Charlotte Motor Speedway, Ford is about to hit the accelerator on a new Mustang experience – with owners and fans at the center of it all.

The Mustang Experience Center, set to open next year, will be the destination for all things Mustang, whether it’s hitting the track, snagging some merch, or soaking in the rich six-decade history of Mustang.

“Mustang has always been about more than just the car; it’s the experiences that come with it, from road trips to track days to cars & coffee,” said Matt Simpson, Ford’s general manager for Enthusiast Vehicles. “Mustang Experience Center is poised to become a special gathering place for the Mustang community, weaving the spirit of the car and Charlotte Motor Speedway together to create new memories.”

The addition of the Mustang Experience Center is also driving an expansion of hands-on track instruction at Charlotte Motor Speedway. Ford Performance Racing School’s Mustang Unleashed, a new program for Mustang EcoBoost and GT, builds on the Dark Horse Track Attack program so all 2024 Mustang owners can learn how to get the most fun and performance out of their cars.

Adjacent to the Charlotte Motor Speedway, Mustang Experience Center’s blend of automotive culture and celebration will feature a Ford Heritage Gallery to celebrate all 60 years of Mustang history, an aftermarket parts shop, retail store for Mustang merchandise, and conference space for corporate events. The Mustang Experience Center can even host weddings, because like the car it celebrates, it’s about creating great memories.

Spanning nearly 2,000 acres, the Charlotte Motor Speedway boasts a 2.25-mile road course and a quarter-mile oval nestled within its 1.5-mile Superspeedway. The speedway also offers a four-tenths clay oval, the renowned four-wide zMAX Dragway, and the exciting addition of a new 1.7-mile road course set to open this quarter. 

The Mustang Experience Center joins other unique Ford owner experiences like F-150 and Ranger Raptor Assault School and Bronco Off-Roadeo, the latter which recently opened to non-owners.

About Ford Motor Company of Canada, Limited

Ford of Canada’s operations include a national headquarters, three regional offices, three vehicle assembly and engine manufacturing plants, two parts distribution centres, two R&D sites, and three Connectivity and Innovation centres. Ford employs approximately 7,000 people in Canada, while an additional 18,000 people are employed in the more than 400 Ford and Ford-Lincoln dealerships across the country. For more information, please visit

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