Ford Motor Company today announced the next step in its plan to make its global marketing more creative, agile and efficient, while delivering a more compelling brand story and differentiated customer experiences.
While families and friends across the country enjoy barbecues and beaches this weekend, Ford also wants to help ensure the essence of the Labor Day holiday shines through by celebrating the people who keep America rolling.
Ford Motor Company has acquired the iconic Michigan Central Station and plans to transform it into the centerpiece of a vibrant new campus in Detroit’s Corktown neighborhood that will serve as an innovation hub for Ford’s vision for the future of transportation.
Ford is offering football fans a first-class experience during the week leading up to Super Bowl LII with the Built Ford Tough Sleigh Ride – a free form of transportation to cool and interesting events at Super Bowl LIVE.
Ford Motor Company and Alibaba Group today agreed to explore a strategic collaboration to jointly identify new opportunities to redefine consumer retail experiences and explore solutions for sustainable mobility.
People feel increasingly polarized by unrest, upheaval and other changes taking place in the world, and more than 60 percent of adults globally say they feel overwhelmed by things happening around them. Ford’s 2018 Looking Further with Ford Trends Report examines not only the issues dividing the world, but also the coping mechanisms that are emerging as a result.
– A new and expanded fleet of Ford SUVs will be doing the heavy hauling when the 91st edition of America’s Thanksgiving Parade - one of Ford Motor Company’s signature community events - rolls along Woodward Avenue in downtown Detroit.
Ford designers have been swapping some clay-sculpting steels and rakes for mixed reality headsets and visualization software that can change vehicle design elements – side mirrors, grilles, vehicle interiors and more – in mere seconds.
Ford Motor Credit Company and ZestFinance today announced the results of a study that measured the effectiveness of machine learning to better predict risk in auto financing and potentially expand auto financing for millennials and other Americans with limited credit histories.
Two cool classics come together this summer as Ford introduces a limited-edition Mustang-inspired Orange Fury ice cream sandwich, created using Coolhaus Premium Ice Cream – the nationally celebrated sweet-treat brand known for unique, sweet-meets-savory flavors you can’t find anywhere else.
For more than 40 years, Fairlane Town Center Mall has served as a major retail hub in Dearborn, Michigan. It is one of the state’s largest malls – at one time housing more than 220 retailers including five major department stores, restaurants, even an ice rink. Only three major department stores now remain, and Fairlane’s biggest tenant is a global automaker.
Ford F-Series trucks are the vehicles of choice to tow the latest tiny houses to join the Petite Retreats unique accommodations. Called “Henry” and “Clara” – in honor of the founder of Ford Motor Company and his wife – these Recreation Vehicle Industry Association (RVIA) certified houses just debuted at the 2017 New York International Auto Show.
You don’t have to be Groot to go small and live big. Ford’s all-new EcoSport – the fun, capable and connected compact SUV – brings personality to the big screen as the official vehicle of Marvel Studios’ “Guardians of the Galaxy Vol. 2.”
A baptism of dust and rock. 36 hours of unrelenting torture and the world’s most brutal test of a truck - and the people inside. This is “Born to Baja,” the latest FordVR story featuring the all-new 2017 Ford F-150 Raptor.
As part of its yearlong celebration of F-Series, America’s best-selling truck lineup for 40 straight years, Ford is also marking one of the longest customer relationships in the auto industry. HENKELS & McCOY Group, a utility and communications infrastructure contractor, has been a loyal Ford truck customer for more than 94 years.
Ford, the commercial vehicle leader for 31 straight years, introduces its Commercial Vehicle Center program to provide fleet and commercial customers nationwide with outstanding sales, service and financing at the dealership level.
No one knows Ford better than Ford Service and its dealers. That’s the rallying cry of the second advertising campaign created in partnership with actor, producer and business entrepreneur Dwayne Johnson and Ford’s Customer Service Division. Together, Ford and Johnson created compelling content to highlight the 35,000 members of Ford’s service team.
Ford is expanding its efforts to connect with consumers – some who never have done business with the company before – through the opening of its first-ever FordHub interactive brand experience studio in New York City and a new ad for Super Bowl LI.
There’s a new way for customers to purchase or finance a new Ford vehicle in minutes – right from a dealership website from anywhere, on any device – through a new platform from Ford Motor Credit Company and financial technology company AutoFi.
How do you move the world’s longest and heaviest parade float and deliver the reliability needed for one of America’s storied parades? With a highly proven truck engine known for its hauling and towing capability – Ford’s legendary 6.8-liter V10 gasoline engine.
Motorcraft now is delivering more competitive pricing and improved parts availability to customers following an extensive review aimed at improving the parts purchase and repair experience for dealers, distributors, repair shops and ultimately, the end customer.
The Detroit Lions announced today a multiyear-extension agreement with Quick Lane Tire & Auto Center renewing Quick Lane as title sponsor for the annual bowl game held at Ford Field. The renewal will guarantee Quick Lane naming rights of the bowl game through 2019.
Ford, the Official Truck of the National Football League, kicks off a nine-city Ford Toughest Tailgate tour in Miami this week, giving fans and local community heroes the chance to experience a tailgate party unlike ever before.
The world of FordVR was showcased as one of the first pieces of content in Oculus’ new WebVR technology – which will allow for clickable 360-degree video content in a variety of digital platforms – during this week’s Facebook Oculus Connect 3 Conference.
America’s toughest trucks are celebrating football’s toughest players. Ford and the National Football League are teaming up on a three-year partnership establishing Ford trucks as Official Truck of the NFL.
Ford and the I LOVE NEW YORK campaign are inspiring summer travel by leveraging a popular interactive game to launch the new Ford Escape SUV and encourage participants to experience New York State beyond the island of Manhattan.
For the second year in a row, Ford and Lincoln dealers gave nearly $100 million to local causes and nonprofits in communities across the United States in 2015 – according to Ford Motor Company’s annual Survey on Dealer Giving.
Creative marketing initiative aligns 2016 Ford Explorer with the hit show 'Gotham: Wrath of Villains'; original narrative content launches during the series' winter premiere tonight, Feb. 29, and continues through March 14, with expanded content available on FOX.com.
The latest Ford products and technologies – including Ford Fusion, F-150 Raptor SuperCrew, FordPass and more – are being introduced to the public through an all-new Ford display at the 2016 North American International Auto Show.
The 20th Annual Automotive Loyalty Awards, presented by IHS Automotive, brought several honors to Ford Motor Company and its vehicles, including recognition for overall loyalty to make, and highest loyalty among African American consumers.
As part of its transformation into an auto and mobility company, Ford is introducing FordPass® – a platform that reimagines the relationship between automaker and consumer. FordPass aims to do for car owners what iTunes did for music fans.
Kids can get their very first Ford GT when they stop by the Ford stand at the North American International Auto Show in January. Ford is giving away Revell-built Ford GT model snap kits and will introduce a retail line in April.
In a world of constant and dramatic change, new insights from Ford’s Looking Further with Ford 2016 trend report reveal a renewed sense of inspiration and ingenuity among consumers striving for a better quality of life in the New Year – motivated more than ever to make the world a better place.
As part of the company’s new By Design car advertising campaign, Ford is encouraging consumers to design artwork for digital billboards that will go up in major cities across the country, from Times Square to the San Francisco Bay Bridge.
Holiday driving can cause more than road rage – it can wreak havoc on relationships. Whether stuck in Thanksgiving traffic or riding for hours with the in-laws, the “most wonderful time of the year” has serious potential to turn family fun into family feud.