Alexandra Ford English has been named to the newly created position of global brand merchandising director at Ford and will lead the creation of an expanded collection of branded offerings for passionate fans of the Blue Oval.
Ford has a new chief digital and information officer, Mike Amend, who will help focus the company use of data, software and technology to drive growth and create value for customers and other stakeholders – objectives which are central to the Ford+ strategy.
Ford Pro, a separate global vehicle services and distribution business within Ford, today announced a group of senior executives to lead the company’s efforts to develop and deliver work-ready products and services for commercial and government customers.
Ford has selected former U.S. federal lawyer Steven Croley to become its chief policy officer and general counsel, as the company continues to ramp up its capabilities and influence around the globe in rapidly evolving areas such as connectivity, electric vehicles and digital services.
A key driver of the Ford+ plan to grow and create value for customers and other stakeholders has a new leader, with Ford naming former Groupe Renault executive Franck Louis-Victor to head the company’s New Businesses Platform team.