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Ford Mustang introduced by Lee Iacocca at the 1964 World's Fair

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1964 World's Fair Ford Mustang Introduction

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1964 World's Fair Ford Exhibit 1965 Mustang

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1964 World's Fair Exhibit 1965 Shelby GT350

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1964 World's Fair Exhibit 1965 Shelby GT350

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1964 World's Fair Ford Exhibit 1965 Mustang

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Ford Mustang introduced by Lee Iacocca at the 1964 World's Fair

On April 13, 1964, more than 125 members of the media gathered at the Ford Pavilion at the New York World's Fair for a preview of the cars that would be on display. Then-Ford Motor Company Vice President Lee Iacocca delivered a speech that discussed the emerging market of younger drivers born in the years after World War II. All of this was prelude to the unveiling of the all-new 1965 Ford Mustang. The sporty car officially went on sale four days later and was an instant sensation, with more than 22,000 sold on opening weekend and nearly 420,000 units in the first year. Mustang established an entirely new market segment, the pony car.

Download the transcript of Lee Iacocca's speech.

About Ford Motor Company

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 199,000 employees and 67 plants worldwide, the company’s core business includes designing, manufacturing, marketing, financing and servicing a full line of Ford cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury vehicles. At the same time, Ford is aggressively pursuing emerging opportunities through Ford Smart Mobility, the company’s plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics. For more information regarding Ford, its products worldwide or Ford Motor Credit Company, visit www.corporate.ford.com.

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