Aug 19, 2013 | Dearborn, Mich.
Ford Mustang introduced by Lee Iacocca at the 1964 World's Fair
On April 13, 1964, more than 125 members of the media gathered at the Ford Pavilion at the New York World's Fair for a preview of the cars that would be on display. Then-Ford Motor Company Vice President Lee Iacocca delivered a speech that discussed the emerging market of younger drivers born in the years after World War II. All of this was prelude to the unveiling of the all-new 1965 Ford Mustang. The sporty car officially went on sale four days later and was an instant sensation, with more than 22,000 sold on opening weekend and nearly 420,000 units in the first year. Mustang established an entirely new market segment, the pony car.
Download the transcript of Lee Iacocca's speech.