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The First Generation Ford Mustang – From Sketch to Production

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The First Generation Ford Mustang – From Sketch to Production

In early 1961 a group of Ford Motor Company engineers, designers, product planners, marketers and executives began a series of off-site meetings at the Fairlane Inn in Dearborn, Mich. The goal was to formulate a response to the rapidly changing demographics of the American automotive market. The first wave of the post-war baby boom was coming of age and these younger drivers wanted something different from what their parents wanted.

The group which became known as the “Fairlane Committee” formulated a business plan for a new sporty, stylish and affordable compact car derived from the recently launched Falcon. By the fall of 1961, designers from every Ford studio began sketching up their ideas for a car to fit this template and then rendering them in clay and fiberglass. However, until September 1962, none of the proposals were really catching on. That’s when a new sketch from Gale Halderman finally became the “IT” design.  Within 2 weeks, a clay model was ready and the car was on its way to production in April 1964.

About Ford Motor Company

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 203,000 employees and 67 plants worldwide, the company’s core business includes designing, manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with investments in electrification, autonomy and mobility. Ford provides financial services through Ford Motor Credit Company.  For more information regarding Ford and its products and services, please visit www.corporate.ford.com.

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