Aug 26, 2013 | Dearborn, Mich.
From Sketch to Production - The Evolution of the Ford Mustang badge
During the process of designing the new sporty car that would eventually become the 1965 Ford Mustang, the various design proposals went under many names including Avanti, Allegro and Torino. Even the design by Gale Halderman that was chosen as the basis for the production model was originally called Cougar until the Mustang name was chosen.
The Mustang name first appeared on the Mustang I sports car concept of 1962 and it featured a galloping horse badge conceived by designer Phil Clark. The emblem was evolved further for the production car in 1964 and has continued to receive updates in the nearly 50 years since.