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Ford Explorer brings new options to utility vehicle customers for 2015, including a sport-inspired appearance package that raises the bar on comfort and technology without breaking the bank, as well as new colors and features.
“Customers asked for more and this is our answer,” said Matt Zuehlk, Ford Explorer brand manager. “We know consumers love the look of Explorer Sport; with this package, you get that for Explorer XLT. It looks bold and rugged, and offers impressive technology at a surprising value.”
Available later this month, the new option brings even greater variety, as customer demand for utility vehicles increases. Explorer sales topped 20,000 in May for the first time since July 2005, with 20,346 vehicles sold. This is a 21 percent increase compared to May 2013.
Based on Ford analysis of Polk new vehicle retail registration data from IHS Automotive, Ford is gaining share in the millennial demographic, defined as buyers ages 18-34. According to the analysis, as vehicle registrations within this demographic have increased 33 percent since 2009, Ford’s share has increased 72 percent, more than double the industry pace. That means retail share for the Ford brand in this age group grew from 9.4 percent in 2009 to 12 percent today.
Since 2009, Explorer has contributed 21 percent to Ford’s overall growth in retail registrations within this coveted demographic.
“Explorer contributes more to Ford’s millennial sales and share growth than any other passenger car or utility vehicle in the lineup,” said Erich Merkle, U.S. sales analyst for Ford. “This is more proof Explorer attracts all types of customers with great looks and third-row versatility.”
The new appearance package for Explorer XLT includes striking exterior details, with 20-inch machined aluminum wheels featuring painted pockets, black body-side cladding and roof rack rails. Other features include a Magnetic Metallic painted grille, mirror caps and liftgate appliqué, “EXPLORER” hood badge and body-color door handles.
Interior details include leather-trimmed, heated front seats featuring Miko® suede inserts and contrast stitching, floor mats with special badging and auto-dimming rearview mirror.
The package also features technology upgrades such as SYNC® with MyFord Touch®, two 4.2-inch color LCD screens in the instrument cluster, an 8-inch color LCD touch screen in the Meteorite Black center stack, two USB ports and an SD card reader.
Additional updates for 2015 include new 18-inch aluminum wheels now standard on the base model; Class III trailer tow package now standard on Explorer Sport; and three new colors – Bronze Fire Metallic Tinted Clearcoat, Caribou Metallic and Magnetic Metallic.
Pricing information available at ford.com.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.