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Ford Media Center
DOWNLOAD: Mustang Unleashed Collection Look Book
Fashion innovators Anna Sui, Rogan, Paula Cademartori, CO|TE and Pamela Love join Ford Motor Company to celebrate the iconic Ford Mustang with the debut of Mustang Unleashed, a limited-edition line of one-of-a-kind shirts.
These five designers from around the world each created three unique Mustang-inspired shirts, resulting in a collection of 15 designs. The line is produced by Loomstate, a leader in organic and sustainable apparel. It will be available starting in September exclusively at Gilt.com, an innovative online shopping destination.
“Mustang embraces passion, power, adventure and freedom, and by collaborating with top designers known for their expressive personalities and designs, we are blending the parallels between the worlds of fashion and automotive like never before,” said Kim Cape, Ford group marketing manager. “The Mustang Unleashed collection celebrates the passion and freedom of Mustang, and its inspiration to pop culture over the last 50 years.”
Five visionary designers ‘unleashed’
As trendsetters, the Mustang Unleashed designers embody the Mustang spirit. They are emotive, expressive and “unleashed” in their own right – living and working with a sense of freedom and individual style. This is the inspiration for their unique designs:
“Having grown up in Detroit,” said Sui, “I wanted to incorporate my memories of Mustang and celebrate the spirit of pop culture and Americana in my designs. As a designer, I am constantly inspired by everything around me and often include a nod to my roots – referring to nostalgic, romantic and rock influences – just like Ford Mustang.”
Working together toward sustainability and innovation
Each Mustang Unleashed collection shirt is proudly made by Loomstate in the United States. Using 100 percent organic cotton, Loomstate is committed to supporting best practices globally – growing communities by developing fashionable and quality products that create a more equitable and sustainable future. Ford Motor Company – with its own rich American legacy that now includes Mustang joining an exclusive club of vehicles in continuous production for 50 years – is proud to work with Loomstate on this project.
For the Mustang Unleashed collection, the women’s casual-fit T-shirt will feature a unique U/V-shaped neckline, slightly fitted sleeves and Loomstate signature skewed sides. The men’s collection will be available in Loomstate classic crew-neck style.
Innovation is a key theme of the collaboration between Ford Mustang and Gilt, a retailer that pushes the boundaries of online shopping by providing instant insider access to top designer labels. As a brand that believes every day is an opportunity to inspire and be inspired, Gilt serves as a unique collaborator to celebrate Mustang’s inspiration to pop culture and the visionary lineup of Mustang Unleashed designers.
“We are excited to work with Ford to exclusively launch the Mustang Unleashed collection on Gilt.com,” said Steven Schneider, president, Gilt City and Gilt Business Development. “We’re always looking for ways to give our members access to unique products and experiences they can’t find anywhere else. This is a perfect opportunity to bring together fashion and automotive design in a way we know our members will love.”
The 15-shirt limited-edition collection will be sold exclusively at www.gilt.com/unleashed, with pre-orders beginning Aug. 26. Each Mustang Unleashed limited-edition shirt will retail for $39.
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 188,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.