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Quick Lane Tire & Auto Center, Ford Motor Company and Feeding America Team Up to Tackle Hunger

  • Quick Lane Tire & Auto Center, Ford Motor Company and Feeding America® are joining together for a text-to-donate and online campaign to help solve hunger, which affects one in six Americans
  • Ford is providing up to $250,000 in matching donations, part of $1.3 million in hunger-related assistance the company and its charitable arm, Ford Fund, are contributing this fall
  • Campaign culminates at Ford Motor Company’s Quick Lane Bowl, Dec. 26, at Ford Field in Detroit

Quick Lane Tire & Auto Center, Ford Motor Company and Feeding America® are teaming up this fall to tackle an issue that affects one in six Americans: hunger.

Starting Nov. 14, supporters can make a $10 donation to Feeding America by texting MEAL to 50555*. The campaign will culminate at the Quick Lane Bowl, which takes place at 4:30 p.m. EST, Dec. 26, at Ford Field in Detroit. Ford’s Quick Lane Tire & Auto Center is title sponsor for this inaugural college football game, which airs nationally on ESPN.

With a network that services all 50 states, including 200 local food banks and 60,000 pantries and meal programs, Feeding America is the nation’s largest domestic hunger-relief organization. A $10 donation helps Feeding America provide 100 meals on behalf of member food banks.

Ford will provide up to $250,000 in matching donations, ensuring a minimum donation of $150,000. The donation is part of $1.3 million in financial support, grants, vehicles and other assistance Ford Motor Company and its philanthropic arm, Ford Fund, are contributing to hunger-relief organizations this fall.

“Each year, 49 million Americans – including 16 million children – struggle with hunger,” said Jim Vella, president, Ford Motor Company Fund and Community Services. “We are proud to use the national stage of the inaugural Quick Lane Bowl to build on Ford’s long history of addressing hunger issues.”

Each donation will appear on a person’s phone bill through the respective mobile service carrier. People can make multiple text donations, as well as donate any denomination online at Donations are tax deductible.

“Ford Motor Company has been a long-standing partner in the fight against hunger,” said Nancy Curby, vice president of corporate partnerships at Feeding America. “At a time when many of us will be surrounded by our own families, this campaign with Quick Lane and Ford Motor Company provides a simple, easy opportunity for everyone to help provide meals for families in need this holiday season”.

Ford will promote the Feeding America campaign through its more than 700 Quick Lane Tire & Auto Centers across the United States. Operated by Ford dealers, Quick Lane offers fast, no-appointment, routine vehicle maintenance such as oil and filter changes, light repair services including brake repair, and tire replacements on all vehicle makes and models.

The Detroit Lions will work to encourage fans to support the campaign as part of their ongoing hunger-relief and wellness programs with Ford. The Lions are hosting the 2014 Quick Lane Bowl, which features teams from the Big Ten Conference and Atlantic Coast Conference. 

*Note: Charges will appear on the supporter’s wireless bill, or be deducted from a prepaid balance. All purchases must be authorized by account holder. Must be 18 years of age or have parental permission to participate. Message and data rates may apply. Text STOP to 50555 to STOP. Text HELP to 50555 for HELP. Full Terms: Privacy Policy:

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford provides financial services through Ford Motor Credit Company.  Ford employs about 176,000 people worldwide.  More information about the company and its products and services is available at

About Quick Lane

Ford’s Quick Lane Tire & Auto Centers offer fast, no-appointment, routine vehicle maintenance such as oil and filter changes, light repair services including brake repair, and tire replacements on all vehicle makes and models. Customers can visit to find a center that is closest to them, print savings coupons and review maintenance tips to keep their vehicle running at peak efficiency. This site includes information on how to spot tire wear, how to jump-start a battery and even a series of tips to improve a vehicle’s fuel economy.

About Feeding America

Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit, find us on Facebook or follow us on Twitter.

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