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Ford Media Center
Quick Lane Tire & Auto Center, Ford Motor Company and Feeding America® are teaming up this fall to tackle an issue that affects one in six Americans: hunger.
Starting Nov. 14, supporters can make a $10 donation to Feeding America by texting MEAL to 50555*. The campaign will culminate at the Quick Lane Bowl, which takes place at 4:30 p.m. EST, Dec. 26, at Ford Field in Detroit. Ford’s Quick Lane Tire & Auto Center is title sponsor for this inaugural college football game, which airs nationally on ESPN.
With a network that services all 50 states, including 200 local food banks and 60,000 pantries and meal programs, Feeding America is the nation’s largest domestic hunger-relief organization. A $10 donation helps Feeding America provide 100 meals on behalf of member food banks.
Ford will provide up to $250,000 in matching donations, ensuring a minimum donation of $150,000. The donation is part of $1.3 million in financial support, grants, vehicles and other assistance Ford Motor Company and its philanthropic arm, Ford Fund, are contributing to hunger-relief organizations this fall.
“Each year, 49 million Americans – including 16 million children – struggle with hunger,” said Jim Vella, president, Ford Motor Company Fund and Community Services. “We are proud to use the national stage of the inaugural Quick Lane Bowl to build on Ford’s long history of addressing hunger issues.”
Each donation will appear on a person’s phone bill through the respective mobile service carrier. People can make multiple text donations, as well as donate any denomination online at www.feedingamerica.org/QuickLane. Donations are tax deductible.
“Ford Motor Company has been a long-standing partner in the fight against hunger,” said Nancy Curby, vice president of corporate partnerships at Feeding America. “At a time when many of us will be surrounded by our own families, this campaign with Quick Lane and Ford Motor Company provides a simple, easy opportunity for everyone to help provide meals for families in need this holiday season”.
Ford will promote the Feeding America campaign through its more than 700 Quick Lane Tire & Auto Centers across the United States. Operated by Ford dealers, Quick Lane offers fast, no-appointment, routine vehicle maintenance such as oil and filter changes, light repair services including brake repair, and tire replacements on all vehicle makes and models.
The Detroit Lions will work to encourage fans to support the campaign as part of their ongoing hunger-relief and wellness programs with Ford. The Lions are hosting the 2014 Quick Lane Bowl, which features teams from the Big Ten Conference and Atlantic Coast Conference.
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 196,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.
Ford’s Quick Lane Tire & Auto Centers offer fast, no-appointment, routine vehicle maintenance such as oil and filter changes, light repair services including brake repair, and tire replacements on all vehicle makes and models. Customers can visit www.quicklane.com to find a center that is closest to them, print savings coupons and review maintenance tips to keep their vehicle running at peak efficiency. This site includes information on how to spot tire wear, how to jump-start a battery and even a series of tips to improve a vehicle’s fuel economy.
Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.