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Ford Media Center
Looking to spend some time exploring the countryside in the all-new 2015 F-150? Now it’s possible to sleep comfortably inside a Ford-branded camper, thanks to recreational vehicle builder Thor Livin Lite.
Thor Livin Lite and Ford have agreed to license Ford-branded recreational products for the all-new 2015 F-150 pickup – the smartest, toughest, most capable F-150 ever.
“I can’t tell you how excited we are to work with a company as prestigious as Ford and bring their iconic brand name back into the RV industry,” said Scott Tuttle, president of Thor Livin Lite. “Ford believes enough in our unique aluminum construction to allow us to carry the ‘Built Ford Tough’ label, which says a lot.”
Teaming with Ford designers
Beginning in 2013, Thor Livin Lite began working with Ford designers to adopt design cues from the aluminum-body F-150 into their aluminum campers.
The 2015 F-150 is up to 700 pounds lighter than the 2014 truck, and Thor Livin Lite campers are typically 30 percent lighter than the competition – this weight-saving combination of unique, aluminum body is designed to improve fuel efficiency for RV customers.
The debut Ford-branded camper model design will appear next month at the National RV Trade Show in Louisville, Kentucky. Thor Livin Lite plans to release other models in time for sale in 2015. The lineup of Ford-branded RVs will include tent campers, travel trailers, truck campers, toy haulers and fifth wheels for sale through Thor Livin Lite dealers.
In the 1970s, Ford had a dedicated RV division with a team of engineers and marketing professionals. Today, Thor Livin Lite licenses Ford trademarks and is fully responsible for designing, engineering and manufacturing Ford-branded recreational products with input from Ford Design.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford designs, manufactures, markets and services a full line of connected, increasingly electrified passenger and commercial vehicles: Ford trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles. The company is pursuing leadership positions in electrification, connected vehicle services and mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 182,000 people worldwide. More information about the company, its products and Ford Motor Credit Company is available at corporate.ford.com.
Thor Livin Lite is the leader in lightweight recreational vehicle manufacturing, and is based in Wakarusa, In. With a dealer distribution network throughout North America and internationally, Thor Livin Lite offers a full lineup of ultra-lightweight, aluminum-constructed RVs to fit every family size and budget.