Ford Media Center

Ford Motor Company Celebrates Holiday Season with Hunger Relief, America's Thanksgiving Parade in Detroit

  • Ford Motor Company delivers new truck to The Salvation Army’s Bed & Bread Club, helping distribute 5,000 meals each day in Detroit

  • Ford is working with Detroit Area Agency on Aging to help provide meals for 6,000 homebound senior citizens, part of $1.3 million in hunger relief support across the U.S.

  • 2015 Ford Mustang will lead America’s Thanksgiving Parade, one of more than 50 Ford vehicles playing a role in the annual Detroit event

As part of Ford Motor Company’s expanded hunger relief efforts this year, the company announced the donation of a new truck to The Salvation Army’s Bed & Bread Club that will help serve 5,000 meals a day to needy people in Detroit.

The vehicle, which goes into operation this week, joins the Bed & Bread fleet that provides a sandwich, fruit, beverage, soup and snack to city neighborhoods. The Detroit Bed & Bread program is the largest one in the country. Marathon Petroleum Corporation will provide a year of free gasoline for the new vehicle.

“We’re proud to help the Salvation Army’s Bed and Bread Club travel to those in need, because hunger never takes a holiday,” said Jim Vella, president, Ford Motor Company Fund and Community Services. “By addressing the issue of hunger through other programs such as Ford Mobile Food Pantries, Ford Focus on Child Hunger and Meet Up and Eat Up, we are going further to create stronger communities.”

The new truck, an E-350, is part of a combined investment of $1.3 million across the U.S. in grants, vehicles and other assistance toward hunger relief from Ford and Ford Motor Company Fund, the automaker’s philanthropic arm. The support is helping tackle hunger and homelessness in communities, providing millions of meals for people across the U.S. Among activities:

  • Ford is working with the Detroit Area Agency on Aging to help provide meals to more than 6,000 homebound seniors. This is the seventh year Ford has donated $40,000 to support the Holiday Meals on Wheels Thanksgiving program, as well as provide additional funding for the daily meal service.

  • Ford is collaborating with Parade Company and Gleaners Community Food Bank fight hunger by collecting donations for holiday meals from people texting EAT to 85944.

  • Ford has teamed up with Quick Lane Tire & Auto Center and Feeding America® for a national text-to-donate campaign in conjunction with the Quick Lane Bowl on Dec. 26 at Ford Field in Detroit. You can text MEAL to 50555 to make a $10 donation.

Meantime, Ford is helping southeast Michigan celebrate the holiday season with support of America’s Thanksgiving Parade, now in its 88th year. The all-new 2015 Ford Mustang will lead the parade in Detroit, one of more than 50 Ford vehicles playing a role in the event, along with the Ford float.

bout Ford Motor Company Fund and Community Services

Ford Motor Company Fund and Community Services works with community partners to advance driving safety, education and community life. The Ford Motor Company Fund has operated for more than 60 years with ongoing funding from Ford Motor Company. Ford Driving Skills for Life teaches new drivers through a variety of hands-on and interactive methods. Innovation in education is encouraged through programs that enhance high school learning and provide college scholarships and university grants. Through the Ford Volunteer Corps, more than 25,000 Ford employees and retirees each year work on projects that better their communities in 30 countries. For more information, visit

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, as well as connected services. Additionally, Ford is establishing leadership positions in mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 176,000 people worldwide. More information about the company, its products and Ford Credit is available at

About The Salvation Army Bed & Bread Club

The Salvation Army of Metro Detroit’s Bed & Bread program, serves more than 5,000 meals each day, more than 1.8 million meals every year, to men, women and children who would otherwise go without. The program also provides nearly 600 homeless individuals with shelter each night, 212,000 nights annually. Bed & Bread trucks are unique to The Salvation Army of Metro Detroit, leaving from The Army’s Acres of Hope campus in Detroit 365 days a year to serve meals within neighborhoods at designated stops throughout the day. Case managers aboard the Bed & Bread trucks also assist clients by helping them receive critical social services through The Salvation Army’s housing and rehabilitation treatment programs.

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