Ford Media Center

Mobility Experiment: Data Driven Insurance, London

Fact Sheet: Data Driven Insurance

This experiment studies a driver’s behavior over time in order to build a more personalized mobility profile. The goal is to create a driving behavior passport that can be used to calculate more exact insurance rates and allow drivers to take the information with them, from car to car or from insurance carrier to insurance carrier. Vehicle data might enable lower insurance rates for good drivers.

The Experiment
Ford will collect and analyze vehicle performance data to determine how it might enable lower insurance rates for good drivers.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford provides financial services through Ford Motor Credit Company.  Ford employs about 176,000 people worldwide.  More information about the company and its products and services is available at corporate.ford.com.

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