Ford Media Center

Mobility Experiment: Data Driven Insurance, London

Fact Sheet: Data Driven Insurance

This experiment studies a driver’s behavior over time in order to build a more personalized mobility profile. The goal is to create a driving behavior passport that can be used to calculate more exact insurance rates and allow drivers to take the information with them, from car to car or from insurance carrier to insurance carrier. Vehicle data might enable lower insurance rates for good drivers.

The Experiment
Ford will collect and analyze vehicle performance data to determine how it might enable lower insurance rates for good drivers.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers.  Ford designs, manufactures, markets and services a full line of connected, increasingly electrified passenger and commercial vehicles:  Ford trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles.  The company is pursuing leadership positions in electrification, connected vehicle services and mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company.  Ford employs about 184,000 people worldwide.  More information about the company, its products and Ford Motor Credit Company is available at corporate.ford.com.

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