Jan 6, 2015 | New York/London
Mobility Experiment: Dynamic Social Shuttle, New York and London
For city dwellers, Ford is investigating a shareable service of premium mini-buses offering point-to-point pick-up and drop-off on-demand. The goal is to better understand the social dynamics and routing requirements of shared transportation. Commuters enter a starting location and a destination into a smartphone app. A shuttle that accommodates four to 10 passengers picks up and drops off commuters at convenient locations, taking the most suitable route for all passengers on board.
Ford researchers are testing a smartphone app that lets commuters order shuttle transportation for trips around town.