Ford Media Center

Ford Named Best Overall Truck Brand in 2015 Kelley Blue Book Brand Image Awards

DEARBORN, Mich., April 1, 2015 – Ford claims Best Overall Truck Brand in the 2015 Kelley Blue Book Brand Image Awards – the latest accolade for the brand that introduced the toughest, smartest, most capable and efficient F-150 ever. This is the second consecutive year and the sixth time in seven years Ford has captured the award. Along with the all-new 2015 F-150, truck shoppers’ favorable perceptions of Ford Super Duty F-250 and F-350 helped Ford clinch the award. Read more details at http://mediaroom.kbb.com/2015-04-01-Kelley-Blue-Book-Announces-2015-Brand-Image-Award-Winners.
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The 2015 Ford F-150, its groundbreaking technology and the engineering team behind it have won the following awards and accolades:

  • 2015 North American Truck/Utility of the Year
  • 2015 Motor Trend Truck Trend Pickup Truck of the Year
  • Automobile Journalists Association of Canada Utility Vehicle of the Year
  • Automobile Journalists Association of Canada Pickup Truck of the Year
  • Detroit News 2015 Vehicle of the Year
  • Kelley Blue Book Best Buy Truck
  • Kelley Blue Book Best Buy Overall
  • Popular Science Automotive Grand Award Winner Best of What’s New
  • 2015 MotorWeek Best Pickup Truck
  • Texas Auto Writers Association Truck of Texas
  • Texas Auto Writers Association Luxury Pickup Truck
  • Texas Auto Writers Association Full-Size Pickup Truck
  • Texas Auto Writers Association Best Technology Feature
  • Detroit Free Press Truck of the Year
  • New England Motor Press Association Yankee Cup
  • Automotive Fleet Magazine 2014 Fleet Truck of the Year
  • Motor Press Guild 2014 Innovation Vehicle of the Year Over $30K
  • AutoGuide 2015 Reader's Choice Truck of the Year
  • New Car Test Drive 2015 Truck of the Year
  • Ruedas ESPN Best Full-Size Pickup Truck
  • 2015 Detroit News Reader’s Choice NAIAS Awards Most Innovative
  • Automotive Science Group
    - 2015 Best All-Around Performance Award Winner
    - Best Full-Size Truck of 2015
    - Smallest Carbon Footprint
  • Urban Wheel Award for Urban Truck of the Year
  • Green Car Technology Award
  • Edmunds.com 2015 Most Popular Awards – Large Truck category
  • Detroit Free Press Automotive Leadership Award – Engineering and Technology category
  • Greater Atlanta Automobile Media Association Best Pickup/SUV

2015 Kelley Blue Book Brand Image Awards are based on the Brand Watch study from Kelley Blue Book Market Intelligence. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 203,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.

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