Ford Named Best Overall Truck Brand in 2015 Kelley Blue Book Brand Image Awards

DEARBORN, Mich., April 1, 2015 – Ford claims Best Overall Truck Brand in the 2015 Kelley Blue Book Brand Image Awards – the latest accolade for the brand that introduced the toughest, smartest, most capable and efficient F-150 ever. This is the second consecutive year and the sixth time in seven years Ford has captured the award. Along with the all-new 2015 F-150, truck shoppers’ favorable perceptions of Ford Super Duty F-250 and F-350 helped Ford clinch the award. Read more details at http://mediaroom.kbb.com/2015-04-01-Kelley-Blue-Book-Announces-2015-Brand-Image-Award-Winners.
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The 2015 Ford F-150, its groundbreaking technology and the engineering team behind it have won the following awards and accolades:

2015 North American Truck/Utility of the Year
2015 Motor Trend Truck Trend Pickup Truck of the Year
Automobile Journalists Association of Canada Utility Vehicle of the Year
Automobile Journalists Association of Canada Pickup Truck of the Year
Detroit News 2015 Vehicle of the Year
Kelley Blue Book Best Buy Truck
Kelley Blue Book Best Buy Overall
Popular Science Automotive Grand Award Winner Best of What’s New
2015 MotorWeek Best Pickup Truck
Texas Auto Writers Association Truck of Texas
Texas Auto Writers Association Luxury Pickup Truck
Texas Auto Writers Association Full-Size Pickup Truck
Texas Auto Writers Association Best Technology Feature
Detroit Free Press Truck of the Year
New England Motor Press Association Yankee Cup
Automotive Fleet Magazine 2014 Fleet Truck of the Year
Motor Press Guild 2014 Innovation Vehicle of the Year Over $30K
AutoGuide 2015 Reader's Choice Truck of the Year
New Car Test Drive 2015 Truck of the Year
Ruedas ESPN Best Full-Size Pickup Truck
2015 Detroit News Reader’s Choice NAIAS Awards Most Innovative
Automotive Science Group
- 2015 Best All-Around Performance Award Winner
- Best Full-Size Truck of 2015
- Smallest Carbon Footprint
Urban Wheel Award for Urban Truck of the Year
Green Car Technology Award
Edmunds.com 2015 Most Popular Awards – Large Truck category
Detroit Free Press Automotive Leadership Award – Engineering and Technology category
Greater Atlanta Automobile Media Association Best Pickup/SUV

2015 Kelley Blue Book Brand Image Awards are based on the Brand Watch^™ study from Kelley Blue Book Market Intelligence. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford is pursuing mobility solutions through Ford Next, and provides financial services through Ford Motor Credit Company. Ford employs about 177,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.

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