Images, video and audio from this Web site are provided without login for the purpose of editorial use only.
You must contact email@example.com to obtain approval for advertising, marketing or other commercial users.
Ford Media Center
DEARBORN, Mich., April 23, 2015 – Ford ran circles around the old Hot Wheels® record loop as part of this year’s Take Your Child to Work Day. When the effort was complete, Ford had made a world record attempt with a Hot Wheels car track loop that exceeded 12 feet tall.
The world record attempt was the brainchild of Ford dynamometer technician Matt West, who had built increasingly large Hot Wheels loops with his six-year-old son Blade at their home in Monroe, Michigan.
The attempt took place in the three-story atrium of the company’s Research and Innovation Center in Dearborn in support of Ford’s participation in national Take Your Child to Work Day.
“It started as part-fun, part-physics lesson with my son at home,” said West. “We built one in our playroom, and then built a five-foot-tall loop in our backyard. When people at Ford heard what we were up to, everyone thought it would be a great way to get young people excited about science and engineering by trying to break the world record on Take Your Child to Work Day.”
The current record of nine feet, nine inches tall was set in Ohio. West and his friends at Ford successfully made a Mustang Hot Wheels car complete a 12-foot, six-inch loop.
“On a track, a Hot Wheels car can only go so fast, so carrying the momentum of the vehicle through an entire loop is harder than you might think,” said West. “In a world where kids are inundated with TVs and tablets, I thought teaching my son with actual moving vehicle models would be so much more rewarding, and then it took on a life of its own.”
Early on, West and Blade went to work dreaming up the world record-breaking loop. With the help of others at Ford, including John Jaranson, technical expert in interior systems, and Grant Compton, computer-aided design engineer, they created the loop using computer-aided design software called CATIA, which is often used for car design.
Knowing they had to create the super structure out of four-by-eight-foot sheets of plywood, they designed the loop into sections that would get bolted together.
Once designed, the team enlisted the help of Will Brick, general manager of TechShop Detroit, a membership-based, do-it-yourself workshop and fabrication studio, to bring the digital design files to life. Jaranson is a member of TechShop, thanks to Ford’s innovative relationship with the company, a part-time instructor who helps other members utilize the available tools. The team cut the sheets of plywood using a water jet cutter.
“At TechShop, we like to say, ‘Build your dreams here,’” said Brick. “It was great to help Matt and to work with the Ford team to bring his son’s idea to reality.”
“It’s an honor for Hot Wheels to have inspired Matt West and the Ford team to embark on such an epic world record attempt,” said Chris Down, senior vice president and general manager, Hot Wheels. “Ford and Mattel have a history going back more than four decades. We both have tremendous passion for pushing the limits of design, and we’re happy to be involved in trying to generate enthusiasm for science and technology for kids everywhere.”
With its signature 1:64-scale models, Hot Wheels has created hundreds of Ford Motor Company vehicles, including many of the original 16 Hot Wheels models released in 1968 – a custom Mustang, Thunderbird and Cougar.
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 191,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.
Since 1968, Hot Wheels® has been passionate about creating thrilling vehicle experiences through innovative product and content. With a fan base of more than 41 million people, Hot Wheels® is the No. 1 vehicle property in the United States producing the coolest cars imaginable. The Hot Wheels brand began as a line of 16 1:64-scale die-cast vehicles; today, it has evolved into a true, global lifestyle brand for boys of all ages with segments that range from aftermarket parts to licensed apparel to branded digital content. Check out the official Hot Wheels website for the hottest car games and racing videos, and be sure to visit the Hot Wheels® Facebook page.