Ford Media Center

Redesigned Mustang Customizer Coming to Android, Apple and Desktop Devices

  • Redesigned Mustang Customizer to feature improved graphics thanks to a new 3-D rendering system
  • A dealer locater search tool has been added to assist in finding Mustangs similar to those created with the Mustang Customizer
  •  Custom Mustangs can be stored and displayed in a virtual warehouse; images can be shared across Facebook, Twitter and Instagram platforms

Like the hot-selling all-new Ford Mustang, Ford’s popular Mustang Customizer app has been redone, allowing fans of the iconic pony car to design the car of their dreams like never before.  Featuring the 2015 Ford Mustang, the new Customizer app allows fans of the iconic pony car to build their dream Mustang in any color imaginable using dozens of parts – including wheels, spoilers and body panels. Once created, the Mustang Customizer app can help identify local dealers with a similar Mustang in stock.

The redesigned customizer is available as a free download from the Google Play Store and Apple App Store. A desktop version is set to follow.

“When we launched the Mustang Customizer in 2009, it was massively popular,” said Andrea Zuehlk, Digital Marketing Manager. “With more than 5.4 million custom Mustangs built and more than 1.6 million app downloads since 2012, we knew we had to deliver a redesigned experience to complement the redesigned 2015 Mustang. Ford is the only company to offer a unique app like Mustang Customizer and our fans just can’t get enough of it.”

New for Mustang Customizer is dynamic 3-D rendering with improved graphics, allowing the car to be viewed from nearly every imaginable angle. Images of customized Mustangs can now be shared across Facebook, Twitter and Instagram platforms.

From dream garage to your garage: Dealer stock locater coming to app
To help Mustang fans find their dream car, a new dealer locator search tool has been added to the Mustang Customizer app.

When a custom Mustang is created on the app or on the website, key aspects of the car – color, trim and engine choice – are input into a dealer inventory database, identifying dealers that have a similar Mustang in stock.

“Not only is the Mustang Customizer fun, but it allows Mustang fans to visualize their dream Mustang with any number of modifications,” said Zuehlk. “Once fans build their dream Mustang, we want to give them a head start toward making that dream a reality by identifying a Mustang at a local dealership that is most similar to their creation.”

Exciting new features coming to make virtual Mustangs more realistic than ever
Other features fans have been asking for are on tap for the new tool as well, including a video-creation mode and the ability to place a custom Mustang anywhere in the world via Google Streetview, a feature debuting in the second quarter of 2015, along with a new interactive racing game coming later this year.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford provides financial services through Ford Motor Credit Company.  Ford employs about 174,000 people worldwide.  More information about the company and its products and services is available at corporate.ford.com.