Ford Media Center

New Ford #Mustang #EcoBoost Option Brings Younger Buyers in Southern California

  • Non-Ford vehicle owners account for 56 percent of new EcoBoost® Mustang sales in Southern California, according to J.D. Power PIN data
  • Buyers ages 16 to 35 years old account for 47 percent of market share for 2015 Mustang versus 30 percent for 2014 car
  • 47 percent of Mustang buyers in Southern California choose #EcoBoost
  • #Mustang stays on dealer lots in Southern California for an average of 16 days – making it the car’s fastest-selling market

DEARBORN, Mich., Oct. 5, 2015 – Younger buyers in Southern California opting for the new EcoBoost® engine option are driving sales growth for the new Ford Mustang – according to J.D. Power PIN data.

Through the first half of 2015, Mustang reclaimed the U.S. title for best-selling sports car, a title it hasn’t held since 2009. This year also marks Mustang becoming the best-selling sports car in the world.

A big reason for this surge is that while Mustang has retained many V8 pony car loyalists, the addition of a thoroughly modern, efficient, 310-horsepower, 2.3-liter EcoBoost four-cylinder engine is greatly expanding the car’s appeal.

With the launch of the new Mustang, these two offerings combined are bringing new and younger buyers into Ford showrooms.

Nowhere is this truer than in Southern California.

#EcoBoost FTW – especially in SoCal
The EcoBoost option is helping Mustang capture sales beyond traditional sports car buyers. 

“According to J.D. Power PIN data, the conquest rate for EcoBoost Mustang is just over 56 percent in Southern California,” said Erich Merkle, Ford sales analyst. “Almost all of our Mustang growth there can be attributed to EcoBoost.” 

But it gets better, Merkle explained, as Mustang sales are skewing younger; from 2014 to 2015, Mustang saw gains with Millennial buyers – from 30 percent of sales to 47 percent.

“In Southern California – Mustang’s hottest market – buyers are younger,” said Merkle. “Of all buyers, 40 percent are Millennials, but these younger buyers account for 47 percent of EcoBoost Mustang sales. The EcoBoost option has flipped a switch with young buyers.”

With 60 days often cited as a normal days-to-turn metric for the industry, Mustang sits on dealer lots for just 16 days in Southern California, according to J.D. Power – making it the hottest Mustang market in the United States.

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Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 196,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit

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