Ford Media Center

Ford Airs 'The Ford Specialists' Ad Featuring Dwayne Johnson

DEARBORN, Mich., Oct. 14, 2015 – Ford released today the first television ad of its new campaign for Ford service, “The Specialists at Ford” – featuring big-screen action hero, producer and business entrepreneur Dwayne Johnson.

The 30-second ad depicts Johnson as the leader of an elite crew of Ford technicians and service advisors. The dedicated team has all of the training, diagnostic tools and Motorcraft parts that make servicing your vehicle at your local Ford dealership the right decision.

“I couldn’t be more excited to be in partnership with Ford as their spokesman for service,” said Johnson. “My relationship with Ford began when I was 15 and bought a classic ’77 blue Thunderbird as my first car – and I’ve been a Ford man ever since. Representing their service department and the Ford individuals who are committed to taking care of their customers echoes one of my core enterprise beliefs, ‘Always take care of your audience,’ and whether it’s in a movie theater or behind the wheel, taking care of people is what matters most.”

Television ads that began today will be followed by radio, digital and social spots. The multiyear deal will feature a continuous stream of new content being developed – with Dwayne Johnson and “The Specialists” keeping the campaign fresh and exciting.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford provides financial services through Ford Motor Credit Company.  Ford employs about 177,000 people worldwide.  More information about the company and its products and services is available at corporate.ford.com.

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