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Ford GT Snap Kits Coming to North American International Auto Show; Revell Builds Af-Ford-Able GT, On Sale in April
- Kids visiting the 2016 North American International Auto Show can get a free, limited edition, build-it-yourself Ford GT snap kit from the Ford stand
- Ford GT is the third collaboration between Ford and Revell since 2013, following Mustang and Raptor snap kits
- Ford GT snap kits will be available to purchase through online stores and retailers starting in April
DEARBORN, Mich., Dec. 28, 2015 – Kids can get their very first Ford GT when they stop by the Ford stand at the North American International Auto Show in January. Ford is giving away Revell-built Ford GT model snap kits and will introduce a retail line in April.
The auto show kit includes 14 pieces for easy assembly in just a few minutes, and will feature a unique auto show stamp on the bottom to signify the special edition. The retail model is more detailed; it has 28 pieces and will take 10 to 15 minutes to build. The retail kit will be widely available to purchase for $14.99.
“Our annual Revell Make ‘n Take model kit program has become a fun-filled auto show tradition,” said Mark Bentley, Ford Licensing manager. “Letting kids build their own Ford GT is a great way to introduce them to the Ford brand and create new enthusiasts.”
Ford has worked with Illinois-based Revell to build snap kits for auto shows and for retail sale since 2013. The licensing agreement started with Mustang, followed by a Raptor version.
“We’ve always enjoyed building Ford products,” said Brian Eble, Revell’s Vice President of Marketing. “Ford’s iconic designs make them a great brand to replicate. From first time model builders to master builders; Ford products continue to be one of the most sought after subject matter for scale plastic model kits.”
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
About Revell, Inc.
For 70 years, Revell, Inc., a subsidiary of Hobbico, Inc., has been the global leader in the design, development and distribution of a wide variety of SnapTite Build & Play, SnaptTite, pre-decorated and full glue and paint model kits that span virtually every subject matter and age group. Based in Elk Grove Village, Illinois, the company also manufacturers and distributes radio control products, Pinewood Derby® and woodworking/wood craft products for the toy, hobby and consumer markets. For more information regarding Revell and its products, please visit Revell.com.