Dec 28, 2015 | Dearborn, Mich.
Ford GT Snap Kits Coming to North American International Auto Show; Revell Builds Af-Ford-Able GT, On Sale in April
- Kids visiting the 2016 North American International Auto Show can get a free, limited edition, build-it-yourself Ford GT snap kit from the Ford stand
- Ford GT is the third collaboration between Ford and Revell since 2013, following Mustang and Raptor snap kits
- Ford GT snap kits will be available to purchase through online stores and retailers starting in April
DEARBORN, Mich., Dec. 28, 2015 – Kids can get their very first Ford GT when they stop by the Ford stand at the North American International Auto Show in January. Ford is giving away Revell-built Ford GT model snap kits and will introduce a retail line in April.
The auto show kit includes 14 pieces for easy assembly in just a few minutes, and will feature a unique auto show stamp on the bottom to signify the special edition. The retail model is more detailed; it has 28 pieces and will take 10 to 15 minutes to build. The retail kit will be widely available to purchase for $14.99.
“Our annual Revell Make ‘n Take model kit program has become a fun-filled auto show tradition,” said Mark Bentley, Ford Licensing manager. “Letting kids build their own Ford GT is a great way to introduce them to the Ford brand and create new enthusiasts.”
Ford has worked with Illinois-based Revell to build snap kits for auto shows and for retail sale since 2013. The licensing agreement started with Mustang, followed by a Raptor version.
“We’ve always enjoyed building Ford products,” said Brian Eble, Revell’s Vice President of Marketing. “Ford’s iconic designs make them a great brand to replicate. From first time model builders to master builders; Ford products continue to be one of the most sought after subject matter for scale plastic model kits.”