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Detroit, Jan. 11, 2016 – For the kid in all of us, Ford is working with LEGO Speed Champions to bring the excitement of the racetrack to people’s living rooms with the first-ever Mustang and F-150 Raptor LEGO sets.
“The LEGO Group is one of the world’s top toy companies, and is loved by children and adults around the globe,” said Joe Hinrichs, Ford president, The Americas. “Many of us grew up playing with LEGO, so this is a dream project for all of us – including our engineers.”
The 185-piece Mustang kit includes a time board and race driver. The 664-piece F-150 Raptor set includes a well-equipped garage, trailer, a drag racing Christmas tree and Model A hot rod, plus a crew of Ford workers to ensure top-quality work.
“We are excited about the new LEGO Speed Champions sets based on iconic Ford vehicles,” said Jill Wilfert, vice president, licensing and entertainment, The LEGO Group. “Each LEGO Ford car tells a story and has infinite play possibilities. With these new sets, kids can play out their ultimate car fantasies. They are able to role play and become the LEGO mini-figure, stepping into the greatest cars on earth.”
The Denmark-based LEGO team worked closely with Ford licensing and design teams throughout development and product design, collaborating on every detail down to the packaging and marketing materials.
Suggested retail price for the Mustang set is $14.99, while F-150 Raptor is $49.99.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford is pursuing mobility solutions through Ford Next, and provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.