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Ford Media Center
DEARBORN, Mich., Feb. 2, 2016 – Coming off strong results last January, Ford Motor Company’s total U.S. sales of 173,723 vehicles declined 3 percent last month versus a year ago.
Bright spots for January include industry-leading transaction price increases for the month, the best start since 2004 for Ford brand SUV sales and an 8-percent gain in sales for Lincoln.
“For Ford, overall transaction prices were up $1,800 in January – almost three times more than the overall industry average – driven largely by strong customer demand, especially for our SUVs and F-Series pickups,” said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service.
Ford SUVs totaled 50,212 sales last month – a 3 percent increase versus a year ago and the brand’s best sales start since 2004. The all-new Edge was the biggest driver, posting a 26 percent jump on sales of 9,533 vehicles.
Transit sales increased 51 percent in January with 9,631 vehicles sold, lifting overall Ford van performance 20 percent for their best start since 1985.
F-Series January sales totaled 51,540 vehicles, down 5 percent. F-Series average transaction pricing grew $2,500 last month, while incentive spending was down $500 versus a year ago.
“We continue seeing strong commercial fleet orders for F-150 and will be filling more orders this year,” LaNeve said. “As the largest seller of commercial vehicles, this represents good news for Ford trucks and the overall economy.”
Lincoln sales increased 8 percent, for the best start of the year since 2008. Lincoln sold 7,177 vehicles, and the all-new MKX posted a 51 percent increase with 2,052 vehicles sold. It was Lincoln’s best January for SUVs since 2001.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, as well as connected services. Additionally, Ford is establishing leadership positions in mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 176,000 people worldwide. More information about the company, its products and Ford Credit is available at corporate.ford.com.