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Ford, Pivotal Collaborate on Software Platform for FordPass; Aim to Revolutionize Mobility for Consumers

  • Ford is working with cloud-based software technology leader Pivotal to build a software platform supporting FordPass®, which plays a key role in Ford’s transformation into both an auto company and a mobility company
  • By collaborating with Pivotal, Ford gains a wealth of rapid Internet software development methodologies, next-generation cloud platform, and analytics capabilities, as teams of IT engineers working at startup speeds continuously innovate new consumer experiences for FordPass
  • In the near future, consumers could have the capability to access car-sharing and ride-sharing experiences via FordPass by incorporating mobility pilot programs currently under way as part of the Ford Smart Mobility plan

DEARBORN, Mich., Feb. 5, 2016 – Ford is working with cloud-based software technology leader Pivotal to build a software platform supporting FordPass® that will enable the company to rapidly innovate and iterate on new applications and mobility solutions for consumers.

FordPass – a free digital, physical and personal platform – features four benefits for members: Marketplace includes mobility services such as parking and sharing; FordGuides help consumers move more efficiently; Appreciation, where members are recognized for their loyalty; and FordHubs, where consumers can experience Ford’s latest innovations.

FordPass also will allow Ford owners with SYNC® Connect technology to remotely start, lock and unlock, and locate their vehicle – capabilities that will play a key role in future mobility services.

“With FordPass, we are making it easier for consumers, whether they own a Ford vehicle or not, to get where they need to go,” said Elena Ford, vice president, Global Dealer and Consumer Experience. “Working with Pivotal, Ford will be able to rapidly add new features and adapt mobility solutions and services that benefit FordPass members in the ways that fit them best.”

By collaborating with Pivotal, Ford gains a wealth of cutting-edge modern software development methodologies, next-generation cloud platform and analytics capabilities and knowledge. At the pace of a startup, Pivotal and Ford IT engineers are working side-by-side to continuously innovate in developing and designing new consumer experiences for FordPass members.

“More than 100 years ago, Ford transformed how the world moved. Now, Ford is using Pivotal's cloud platform and technologies to do it again by bringing the Silicon Valley state of mind to the company,” said Pivotal CEO Rob Mee. “By collaborating with Pivotal on FordPass, Ford is proving they can innovate and move as quickly as any venture-backed startup.”

FordPass launches in April; membership is free for Ford vehicle owners and non-owners alike by registering online.

From experimentation to implementation
In the future, customers will be able to access both car-sharing and ride-sharing services via FordPass. Experimental work with Pivotal is now under way as teams are building the foundation for future applications and consumer experiences.

One of the first programs to result from the work is a Dynamic Shuttle service Ford is piloting for employees on its Dearborn, Michigan, campus. Dynamic Shuttle features smart ride-hailing technology with premium customized shuttles – applying insights from earlier experiments and research with urban commuters globally. The convenience of the service will allow employees to summon point-to-point rides on-demand.

With the pilot, once a mobile-based ride request is made, the Ford-developed software – including the algorithm that drives the platform’s technical capabilities – immediately determines the shuttle best suited to address the request without extending the travel time of riders already aboard. The rider is then sent an offer detailing proposed pick-up time and maximum duration of the trip. If the rider accepts the offer, the request is dispatched to the shuttle driver’s navigation interface, along with the most efficient route to complete the requests of all riders in the timeliest manner.

Another project Ford is working on is GoDrive, an on-demand public car-sharing pilot in London. The service offers customers flexible, practical and affordable access to a fleet of cars for one-way journeys with easy parking throughout the city. The pilot gives Londoners access to transportation through 50 cars positioned in 20 locations; one-way trips with guaranteed parking; pay-as-you-go, per-minute pricing that covers all fees; and availability of zero-emission Focus Electric cars.

Pilots ranging from on-demand shuttles to car-sharing services and more are some of the many potential applications of FordPass, with seamless integration into the smartphone app built on Pivotal Cloud Foundry® – the world’s most powerful continuous-innovation cloud platform.

FordPass is part of Ford Smart Mobility, the plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics.

Consumers can sign up for more information and updates at

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford provides financial services through Ford Motor Credit Company.  Ford employs about 176,000 people worldwide.  More information about the company and its products and services is available at

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