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Ford to Premiere New Vehicle, Unveil In-Car Technology at Mobile World Congress, CEO Mark Fields to Deliver Keynote

  • Ford at Mobile World Congress will introduce a new vehicle for Europe, unveil new in-car technology and outline the latest Ford Smart Mobility developments

  • Ford President and CEO Mark Fields will deliver a keynote at 14:00 CET on Feb. 22.

  • Ford also will later in the week announce Ford Smart Mobility Game Challenge winner

COLOGNE, Germany, Feb. 9, 2016 – Ford will introduce a new vehicle for Europe, unveil new advanced in-car technology and detail the latest progress on the Ford Smart Mobility plan at Mobile World Congress in Barcelona.

Ford President and CEO Mark Fields will announce the news in a keynote speech at 14:00 CET on Feb. 22, in Auditorium 1, Hall 4, Conference Village.

Ford is exhibiting for a fifth consecutive year at the world’s biggest mobile event, which last year attracted 94,000 attendees from 200 countries. This year, Fields will highlight developments in mobility, connectivity, customer experience, autonomous vehicles and data and analytics.

Also at Mobile World Congress, Ken Washington, vice president, Ford Research and Advanced Engineering, will announce the winners of the Ford Smart Mobility Game Challenge at the Ford stand on Fira Gran Via, Hall 3, stand #C20 at 10:00 CET on Feb. 24. Launched at Gamescom, the challenge invited developers to create concepts that could help to inspire mobility solutions.

Ford will be exhibiting at App Planet, Hall 1, stand #A38, where developers are encouraged to visit and share their ideas. Ford Mobile World Congress media materials can be accessed on Feb. 22 from

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford trucks, utility vehicles, and cars – increasingly including electrified versions – and Lincoln luxury vehicles; provides financial services through Ford Motor Credit Company; and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected vehicle services.  Ford employs approximately 186,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit

Ford of Europe

Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 53,000 employees at its wholly owned facilities and approximately 68,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (16 wholly owned or consolidated joint venture facilities and 8 unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.

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