DEARBORN, Mich., May 19, 2016 – Ford Fiesta is one of the Top 10 Coolest New Cars Under $18,000 of 2016, according to Kelley Blue Book’s KBB.com.

This is the sixth time in seven years that KBB has named Fiesta to the list. The uniquely designed Ford Fiesta – starting from $14,090 (excludes destination and delivery) – shows that cool and affordable really can coexist. As one of America’s most popular small cars, Fiesta offers customers a fun, dynamic car with nimble handling and a comfortable ride, all at an appealing value.

Cars that earn a spot on the KBB coolest new cars list must be fun to drive and fun to own.  Each vehicle also must be available for purchase starting at $18,000 or less, using Kelley Blue Book’s exclusive Fair Market Range as the yardstick. 

“Cool sure has come a long way,” says Jack Nerad, executive editorial director and executive market analyst for Kelley Blue Book. “Our annual Coolest New Cars Under $18,000 is one of Kelley Blue Book’s longest-running lists, and it’s incredible to see all of the amazing tech features and amenities you can get on an affordable car these days compared to a decade ago.”

Available in hatch or sedan bodystyles, Ford’s popular small car offers a wide range of choice; from the powerful and efficient available 1.0-liter EcoBoost engine to the sporty 1.6-liter EcoBoost in the Fiesta ST. SYNC 3 – the latest Ford communications and entertainment system – is also standard, offering customers enhanced voice recognition, ultimate music streaming control and SYNC AppLink™ enabling customers to control some mobile apps while driving.

Watch Ken Block's 2016 Gymkhana Eight: Ultimate Exotic Playground; Dubai for the ultimate expression of Fiesta’s “cool factor.”

Celebrating its 40^th birthday in Europe this year, the Fiesta has been on sale in North America since 2010, notching up more than 285,000 sales in that time. 

About Kelley Blue Book (www.kbb.com)

Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry.  Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Fair Purchase Price, which reports what others are paying for new and used cars this week.  The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies.  Kelley Blue Book’s KBB.com ranked highest in its category for brand equity by the 2015 Harris Poll EquiTrend® study and has been named Online Auto Shopping Brand of the Year for four consecutive years.  Kelley Blue Book Co., Inc. is a Cox Automotive™ brand.