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New Ford Fusion Sport Gives Owners of German Sedans 380 Reasons to Change Their Lederhosen
- Following success with Explorer Sport and Edge Sport, Ford seeks to woo performance car buyers – including those considering Audi, BMW and Mercedes-Benz – with all-new Fusion V6 Sport
- 2017 Ford Fusion V6 Sport will offer class-demolishing 380 lb.-ft. of torque from 2.7-liter twin-turbocharged EcoBoost® engine, along with 325 horsepower
- Premium sports sedan comes with standard all-wheel drive
DEARBORN, Mich., June 9, 2016 – Ford is adding serious EcoBoost® muscle to its Fusion sedan in an all-out assault on more expensive German sport sedans.
Following on the success of Explorer Sport, which has seen one in five buyers come over from recent Audi, BMW and Mercedes-Benz experiences, Ford has its eyes not only on owners of V6-equipped Toyota Camrys and Honda Accords, but some other distinguished German models that command a five-figure premium over the 2017 Fusion Sport.
Since the newest-generation Fusion launched in 2012, midsize car buyers have been asking for a performance version, says Wade Jackson, Ford Fusion marketing manager.
“It’s not just Fusion buyers who want something hotter,” Jackson says. “Owners of other midsize sedans, along with our own dealers, ask repeatedly. So buyers get a 2.7-liter EcoBoost that makes 325 horsepower and a more impressive 380 pound-feet of torque.”
These consumers also crave a car that’s much more distinctive inside and out, Jackson explains. “Cross-shoppers will be shocked by the bang for the buck our new Fusion Sport delivers,” he says.
Peak torque of 380 lb.-ft. from a 2.7-liter twin-turbocharged EcoBoost® engine makes Fusion Sport stouter than established performance sedans like BMW 535i, Audi A6 3.0T and Mercedes-Benz E400. Ford Fusion Sport torque rating is achieved with 93-octane fuel.
Ford has reason to be confident with its newest sport-minded offering. While Explorer sales rose 24 percent from 2013 to 2015, Explorer Sport jumped 103 percent. Edge sales were close to flat over that same period – mostly due to model changeover – but Edge Sport jumped 62 percent.
For discerning sport sedan buyers seeking the ultimate in braking and handling performance, a summer-only tire package will be available as well.
The 2017 Ford Fusion Sport starts at a very un-German sports sedan price of $33,475, and that’s with all-wheel drive as a standard feature.
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Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
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