Ford Media Center

Ford Takes Most Loved Vehicle Award in Three Categories

LOS ANGELES, Nov. 14, 2016 – Strategic Vision has announced the results of its Customer Love Index – naming three Ford models as Most Loved Vehicle for 2016. These include the 2016 Ford Mustang convertible, 2016 Ford F-150 and 2016 Ford C-MAX Energi.

Strategic Vision is a research-based consultancy with more than 35 years of experience in understanding consumer decision making. CLI measures the amount of love owners experience with their new vehicle, compiling data from more than 120 different aspects of the ownership experience.

About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 203,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit

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