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Ford Media Center
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NEW YORK, Dec. 7, 2016 – On the leading edge of what is shaping up to be perhaps the most dynamic time in the transportation business, consumers find themselves at a crossroads. Change is the only constant, as the world seems to be in a perpetual state of flux. With truth and accountability front and center, most consumers concur it has never been more difficult to find accurate and reliable information. As such, consumers are rethinking priorities and changing how they define prosperity, value material possessions and use their time.
In the Looking Further with Ford 2017 trend report, Ford Motor Company draws upon the societal shifts taking place beyond the auto industry to inform and drive its business. Insights gleaned from technological, economic, environmental and political arenas allow experts at the company to explore how trust, relationships, technology and innovation can be leveraged to create meaningful vehicles and services that add value to consumers.
Sheryl Connelly, Ford global trend and futuring manager, says there is no escaping the fact that disruption is now the status quo. “What’s fascinating,” she says, “is how Ford is adapting and innovating – offering customers and society at large tangible ways to improve their mobility needs and ultimately, their daily way of life.”
Key consumer findings
As the pace and scale of change increase in unprecedented ways, consumers are reassessing their values, attitudes, behaviors and priorities – placing greater accountability on brands to be transparent and truthful, and to act in the best interest of both individuals and society overall. Key findings from this year’s report include:
Looking back and leaning forward
This anniversary edition of Ford’s annual trend report highlights three trends from the past that continue to shape behaviors today, while establishing seven up-and-coming trends for the future.
Revisiting Relevant Trends
Rethinking Micro Trends
Insights that drive positive change
As Ford expands to be both an auto and mobility company, it remains committed to changing the way the world moves – just as it has for more than 100 years. As it does, the company remains focused on creating ways to make people’s lives better –whether they choose to own a car or not.
Connelly says that over the five years Ford has published its annual collection of micro-trends, important shifts have kept moving the needle toward the positive. “We’re inspired by the creativity and enterprising spirit driving innovation in the marketplace,” she says. “It gives us hope for what the future holds.”
For more on the Looking Further with Ford 2017 trend report, please visit www.fordtrends.com.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, as well as connected services. Additionally, Ford is establishing leadership positions in mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 176,000 people worldwide. More information about the company, its products and Ford Credit is available at corporate.ford.com.