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Ford Media Center
DEARBORN, Mich., Jan. 12, 2017 – Like the glass cockpit in airplanes and race cars, the all-new Ford GT features an all-digital instrument display in the car’s dashboard that quickly and easily presents information to the driver, based on five special driving modes.
The innovative 10-inch wide digital instrument display is far advanced from the original Ford GT, when the cockpit was hardwired with a fixed set of analog gauges, buttons and knobs across the dashboard that had to address almost every situation.
“Driver focus and attention are key with such high performance,” said Jamal Hameedi, chief engineer, Ford Performance. “We’ve designed the GT with a sleek digital instrument display that changes depending on driving mode in ways that are important and usable to the driver.”
Ford engineers and designers created the state-of-the-art 10-inch wide digital gauge cluster to be customizable, elegant, and able to tailor information to each drive mode, to help ensure customers taking the Ford GT to its limits are provided the data they need to make critical decisions behind the wheel in the most efficient possible way.
Defining the visual future of in-car data
The Ford GT program presented a unique opportunity to reimagine the instrument cluster, further expanding what a connected car can be and previewing the future of Ford vehicles.
Its layout is designed around which data is most important, when to present it, and how to show information in a way that’s most expedient for a driver to process.
The design is executed on a high-resolution display that matches the sleek, purpose-driven cabin. Data is conveyed in crisp, high-contrast graphics.
To test the initial design, Le Mans winner Scott Maxwell of Multimatic® was invited to the Ford GT simulation lab to offer feedback. Maxwell suggested changing the tachometer to provide an expanded view of the EcoBoost® V6 redline approach for greater peripheral visibility. The race car driver also recommended tweaks to the prioritization of performance information.
Getting every pixel perfect
As advanced design work transitioned to putting prototypes on the road, Ford Performance reached out to suppliers at the cutting edge of data display.
Ford designers and engineers worked closely with Pektron (for electronic design, development, implementation and manufacture) and Conjure (for graphical design) to create forward-looking renderings that are painstakingly animated, include highlighted font, color and responsiveness, and avoid driver distraction and eye strain.
The five drive modes are easily accessed through steering wheel-mounted controls, to help keep eyes and attention on the road and hands on the wheel.
Each mode presents information differently – prioritizing what is crucial for each environment and tailoring the display to the given context.
How information is graphically displayed with each drive mode:
“We spent an enormous amount of time getting this just right,” says Nick Terzes, Ford GT engineering supervisor. “The result is simple, but achieving simple perfectly can be a challenge.”
Joey Hand, winner of the 24 Hours of Le Mans at the wheel of Ford GT, raved about the different drive modes recently on a visit to Las Vegas Motor Speedway. “This is exactly what I want to see when I want to see it,” he said. “You guys did a great job.”
Dashboard of the Future
GT isn’t the only Ford vehicle that will receive full digital instrument display technology. This innovation is coming to other future Ford vehicles – another example that Ford continues raising the performance bar while ultimately improving vehicles for all of our customers.
For more information, visit www.FordGT.com.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford is pursuing mobility solutions through Ford Next, and provides financial services through Ford Motor Credit Company. Ford employs about 177,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.