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Kelley Blue Book Honors Ford F-Series Trucks with Its 2017 Brand Image Award for Fourth Consecutive Year
DEARBORN, Mich., April 11, 2017 – Kelley Blue Book has bestowed its 2017 Brand Image award on Ford F-Series trucks for the fourth consecutive year, eight out of nine times overall Ford has taken the honor.
Kelley Blue Book Brand Image Award winners are based on annual new-car buyer perception data and published on KBB.com. The awards recognize outstanding achievements by automakers in creating and maintaining brand attributes that capture the attention and enthusiasm of new-vehicle buyers.
According to Kelley Blue Book, Ford is taking home best overall truck brand for the fourth straight year for giving truck buyers what they want in its F-150, including best-in-class towing and payload capacity, a cab filled with functionality, technology, and luxury amenities, and more.
“Superior product lineups and compelling marketing communications from automakers continue to influence consumer opinion, driving interest in particular brands, and, most importantly, positively affecting vehicle consideration,” said Rick Wainschel, vice president, customer analytics and insights, Kelley Blue Book.
Todd Eckert, Ford truck group marketing manager, said the recognition demonstrates Ford’s commitment to delivering on the wants and needs of its truck customers, and to staying ahead of the competition by offering more capable, stronger, smarter F-Series trucks.
“What’s made the Ford truck team so successful for so many years is its ability to anticipate the needs of our customers – who they are, and what they need to move forward – which helps us design, engineer and build America’s best-selling trucks,” said Eckert.
The award is the latest in a series of accolades for Ford F-Series trucks, including the all-new 2017 Super Duty, which took home Texas Truck of the Year and Motor Trend Truck of the Year. The all-new F-150 Raptor was named Pickup Truck of the Year by FOUR WHEELER and Best Pickup of 2017 by Cars.com, and honored with Autotrader’s Must Test Drive Award. F-150 earned the Kelley Blue Book Best Buy Award for the third consecutive year and the Autobytel Buyer’s Choice award.
The recognition highlights Ford’s yearlong celebration of F-Series as best-selling truck in America for 40 consecutive years and best-selling vehicle in America for 35 consecutive years. Join the #40YearsTough celebration at www.40YearsTough.com.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
About Kelley Blue Book Brand Image Awards
The 2017 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Strategic Insights’ Brand Watch™ study. Brand Watch is an online brand and model perception tracking study tapping into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book’s KBB.com. The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions, and captures brand/model familiarity and loyalty among new-car shoppers.