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Kelley Blue Book Honors Ford F-Series Trucks with Its 2017 Brand Image Award for Fourth Consecutive Year

DEARBORN, Mich., April 11, 2017 – Kelley Blue Book has bestowed its 2017 Brand Image award on Ford F-Series trucks for the fourth consecutive year, eight out of nine times overall Ford has taken the honor.

Kelley Blue Book Brand Image Award winners are based on annual new-car buyer perception data and published on The awards recognize outstanding achievements by automakers in creating and maintaining brand attributes that capture the attention and enthusiasm of new-vehicle buyers. 

According to Kelley Blue Book, Ford is taking home best overall truck brand for the fourth straight year for giving truck buyers what they want in its F-150, including best-in-class towing and payload capacity, a cab filled with functionality, technology, and luxury amenities, and more.

“Superior product lineups and compelling marketing communications from automakers continue to influence consumer opinion, driving interest in particular brands, and, most importantly, positively affecting vehicle consideration,” said Rick Wainschel, vice president, customer analytics and insights, Kelley Blue Book.

Todd Eckert, Ford truck group marketing manager, said the recognition demonstrates Ford’s commitment to delivering on the wants and needs of its truck customers, and to staying ahead of the competition by offering more capable, stronger, smarter F-Series trucks.

“What’s made the Ford truck team so successful for so many years is its ability to anticipate the needs of our customers – who they are, and what they need to move forward – which helps us design, engineer and build America’s best-selling trucks,” said Eckert.

The award is the latest in a series of accolades for Ford F-Series trucks, including the all-new 2017 Super Duty, which took home Texas Truck of the Year and Motor Trend Truck of the Year. The all-new F-150 Raptor was named Pickup Truck of the Year by FOUR WHEELER and Best Pickup of 2017 by, and honored with Autotrader’s Must Test Drive Award. F-150 earned the Kelley Blue Book Best Buy Award for the third consecutive year and the Autobytel Buyer’s Choice award.

The recognition highlights Ford’s yearlong celebration of F-Series as best-selling truck in America for 40 consecutive years and best-selling vehicle in America for 35 consecutive years. Join the #40YearsTough celebration at

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford trucks, utility vehicles, and cars – increasingly including electrified versions – and Lincoln luxury vehicles; provides financial services through Ford Motor Credit Company; and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected vehicle services.  Ford employs approximately 186,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit

About Kelley Blue Book Brand Image Awards

The 2017 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Strategic Insights’ Brand Watch™ study. Brand Watch is an online brand and model perception tracking study tapping into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book’s The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions, and captures brand/model familiarity and loyalty among new-car shoppers.

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