Ford at CES: Coming to a City Near You - Test-Driving Our Autonomous Vehicle Business

By Jim Farley, Ford Executive Vice President and President, Global Markets

With the transformative potential of self-driving technology on the horizon, there are many ways we can change how our cities work for the better. To that end, we are working to verify that the technology underpinning future self-driving cars operates safely and reliably, to ensure that our self-driving vehicles are designed to deliver trusted experiences and to prove out that the business model under which they are deployed is viable.

For us, these three paths will converge this year as we begin testing self-driving vehicles in a new city – the first in which we plan to validate our autonomous vehicle business model. In partnership with Argo AI, we will expand development and testing of the technology that enables a vehicle to drive itself. And, we will conduct more research into the customer experience to help design an all-new, purpose-built self-driving vehicle.

Click here to read the full post on Medium.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.