Ford Announces Marketing Personnel Change

Musa Tariq, Ford vice president and chief brand officer has elected to leave the company
His work to help strengthen and focus the Ford brand will assist the automaker as it furthers its transformation

DEARBORN, Mich., March 21, 2018 – Ford Motor Company today announces that Musa Tariq, vice president and chief brand officer, has elected to leave the company.

Since joining the company in January 2017, Tariq helped shape the values underpinning the Ford brand.

“Musa is a proven leader of brand transformation, having led similar work at some of the world’s most admired brands before coming to Ford, and he is a leader known for creativity and social media expertise,” said Jim Hackett, Ford president and CEO. “Over the last year, he has been helping to drive the same transformation at Ford. We are grateful for his service and will carry on the work he has started.”

For the immediate future, the Ford brand work will continue under the leadership of Ford Chief Marketing Officer Joy Falotico.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 176,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.

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