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Ford Media Center
DETROIT, June 15, 2018 – The countdown has begun for the Ford Fireworks. Celebrating 60 years, this year’s magnificent display will take place on Monday, June 25 at 9:55 p.m. ET, transforming Detroit’s skyline into one of the nation’s most spectacular displays of pyrotechnic wonder.
Produced by The Parade Company, the Ford Fireworks is also hailed as one of the largest tributes to America’s independence, drawing hundreds of thousands of people for a night of stunning riverfront views and family excitement. The theme for this year’s show is “Come Alive in the D!’’
“The Parade Company is proud to produce a summertime tradition in Detroit that brings together our community and showcases the beauty of our magnificent skyline,’’ said Tony Michaels, president & CEO, The Parade Company. “With Ford Motor Company’s incredible support, the show grows bigger and more vibrant each year. It’s hands down one of the best shows in the country.’’
In its role as the show’s producer, The Parade Company curates the musical arrangement and works exclusively with Zambelli Fireworks to stage more than 10,000 pyrotechnic effects visible for miles along the Detroit River. The 2018 display will be choreographed again by world-renowned Patrick Brault, whose experience designing pyrotechnic displays includes past Olympic celebrations.
“We are proud to partner with The Parade Company to support one of our city’s most thrilling family traditions,” said Jim Vella, president, Ford Motor Company Fund, the philanthropic arm of Ford Motor Company. “Building stronger communities is core to our mission. Whether you’re on Belle Isle, in Hart Plaza or along the riverfront, the Ford Fireworks bring people together.’’
The Ford Fireworks Rooftop Party will once again provide the best views. The event, sponsored by Ford Motor Company since 2013, is also one of The Parade Company’s largest and most popular annual fundraisers. This year guests will experience live music from Your Generation in Concert on the main stage, food by Andiamo, games, giveaways and more for adults and kids alike. To learn more, visit www.theparade.org or call 313-923-7400. All proceeds benefit the Michigan Thanksgiving Parade Foundation.
Ford activities at the Ford Fireworks include:
The Ford Fireworks can be viewed on WDIV-Local 4’s live broadcast beginning at 8 p.m. News/Talk 760 WJR’s Paul W. Smith will provide a special radio simulcast throughout the event and provide up-to-the-minute traffic and weather information throughout the day. For more information on The Parade Company events, visit www.theparade.org. Follow the event on social media at #fordfireworks.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford is pursuing mobility solutions through Ford Next, and provides financial services through Ford Motor Credit Company. Ford employs about 177,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
Ford Motor Company Fund is the philanthropic arm of Ford Motor Company. Established in 1949, Ford Fund invests in transformational programs that advance innovation, empower people, promote social mobility and improve community prosperity. Ford Fund works with local and global partners to create opportunities in education, encourage safe driving, enlist employee volunteers and enrich community life. For more information, visit http://community.ford.com, or join us on Facebook and Twitter.
Founded in 1984, The Parade Company is a not-for-profit organization governed by the Michigan Thanksgiving Parade Foundation whose board of directors is comprised of key civic and corporate leaders in the greater Detroit region. The Parade Company is celebrating more than 90 years of Parade tradition in Detroit and is committed to funding, creating and executing the best family events in Michigan. The Parade Company staff, board of directors and thousands of parade volunteers work year-round to bring a wide variety of magnificent events to the City of Detroit and the region including the Ford Fireworks, Strategic Staffing Solutions Turkey Trot, and America's Thanksgiving Parade® presented by Art Van. Follow The Parade Company on Facebook, Twitter and Instagram.