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Ford Media Center
DALLAS, March 11, 2019 – Inspired by her great-great grandfather Henry Ford’s belief in the power of learning to make everyone’s lives better and by her own passion for new thinking and innovations that can improve people’s experiences across the company, Elena Ford is championing a new initiative launching today to address literacy shortfalls and advance student success in science, technology, engineering, arts and math (STEAM).
The initiative, a collaboration between Ford Fund – the philanthropic arm of Ford Motor Company – and the nonprofit First Book, aims to increase access to books, boost opportunities for literacy and encourage STEAM education for children in low-income families, providing educational resources that will help them develop the literacy skills vital to their success across STEAM disciplines.
In her role as chief customer experience officer, Elena Ford is charged with creating positive experiences for Ford customers and that extends to her commitment to their lives outside the dealership. That’s why she feels incredibly passionate about working with First Book to address the literacy and educational issues within communities, providing equal access to educational opportunities.
“Working in the auto industry has been my lifelong passion, but the business of the future is facing a troubling shortage of skilled workers trained in STEAM,” said Ford. “Reading is the critical starting point for addressing tomorrow’s workplace demands – and that’s true of STEAM-related roles, too. I could not be more excited to lead this important initiative and help the next generation achieve personal success, creating more opportunities and educational programs for them that will have a lasting impact on the community.”
“Honing literacy skills and cultivating curiosity in STEAM subjects is critical to the future of our nation,” said Kyle Zimmer, president, CEO and co-founder of First Book. “First Book built a curated collection of STEAM titles on the First Book marketplace to spark that curiosity and encourage students to see themselves in STEAM careers. We could not be more grateful to Ford for its investment in expanding the breadth and the reach of the collection. It will yield benefits for an entire generation.”
North Texas was selected as the starting point for this educational initiative because of an increasing local need for reading programs. Today, more than 800,000 adults in Dallas County alone are illiterate and, by 2030, that number is projected to grow to more than 1 million (30 percent of Dallas County’s projected population), according to Literacy Instruction for Texas.
The issue becomes even more urgent in light of the state’s workforce projections that suggest over the next decade, most jobs in Texas will require strong STEAM skills. Texas is expected to have the second-highest percentage of future STEAM job opportunities in the nation. By launching this initiative in Dallas County, Ford Fund and First Book are helping to increase access to educational STEAM programs, improving the lives of all people.
To help bridge the literacy gap, the initiative unveiled today includes:
“Ford Fund has donated more than 100,000 books with First Book, but that was just the beginning,” said Pamela Alexander, director, community outreach, Ford Fund. “As we expand and accelerate this initiative, we are encouraging more diversity in a well-trained workforce skilled in STEAM and ready to compete successfully in the global economy.”
Ford Fund invests more than $16 million each year to support educational initiatives that empower people to build stronger communities, create social change and improve lives. Ford’s belief in the power of learning and providing equal opportunities for all people is a key driver for Ford Fund’s investments in education, including resources that promote literacy and programs that emphasize learning by doing and applying classroom studies to the real world.
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 194,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.