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Ford Media Center
DEARBORN, Mich., March 15, 2019 – Just in time for St. Patrick’s Day, Ford is unveiling Grabber Lime for the 2020 Mustang. More potent than krypton-ite, this high-impact green inspired by a vintage Mustang color from the 1970s is sure to leave other muscle cars green with envy.
“It’s lime green on steroids,” said Barb Whalen, Ford color and materials manager. “This color traces back to a Mustang heritage color while bringing it forward with more modern, dynamic pigments and bold new energy.”
Grabber Lime is one of two new feature colors available across the Mustang lineup for 2020; Twister Orange is the other. In addition, new Iconic Silver and Red Hot Metallic will freshen up the new Mustang palette, including for Shelby GT350 and Shelby GT500 models.
“These bright, vibrant retro colors are trending in design – in home furnishings, sportswear and even appliances,” said Whalen. “Aspirational and confident, they are fun, youthful colors that make a statement of how you want the world to see you and who you want to be. And your car is an extension of that.”
The new 2020 Ford Mustang arrives this fall.
GT350, GT500 and Shelby are registered trademarks of Carroll Hall Shelby Trust.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford is pursuing mobility solutions through Ford Next, and provides financial services through Ford Motor Credit Company. Ford employs about 177,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.