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Ford Media Center
DEARBORN, Mich., March 25, 2019 – With the all-new Ford Ranger off to a strong start since the first trucks went on sale in January, Ford is already introducing a new Black Appearance Package, helping buyers further customize their Ranger to match their unique personal style.
More than two-thirds of all-new Ranger pickups are leaving showrooms optioned with either the Sport Appearance Package that adds unique wheels and Magnetic Gray-painted accents, or the Chrome Appearance Package with bright chrome wheels and chrome body accents.
The new Black Appearance Package gives Ranger customers a bold and stylish new option.
“Like the rest of their gear, Ranger customers are choosing the option that best fits their adventures,” said Todd Eckert, Ford truck group marketing manager. “Having the right gear matters and so does the right look. The Black Appearance Package adds aggressive style to the adventures our customers embark on.”
Available with any Ranger body color, the Black Appearance Package’s aggressive look will help the truck stand out on the beach or in the backcountry. Its standard features include:
The Ranger Black Appearance Package is available as an option for $1,995 (excludes taxes) and can be ordered at dealers now, with deliveries targeted to begin in early summer.
Built Ford Tough and ready for adventure
In addition to individual style, the all-new Ford Ranger answers the call from truck customers looking for an affordable, rugged and maneuverable midsize pickup that’s Built Ford Tough. Torture-tested alongside Ford F-150 trucks, Ranger quality starts with a high-strength steel frame backbone, proven Ford-built 2.3-liter EcoBoost® engine and class-exclusive 10-speed automatic transmission.
Inside, Ranger blends comfort and functionality with room for up to five people, their gear and accessories. The center stack includes an 8-inch touch screen for the available SYNC® 3 system, while the instrument cluster features productivity screens for real-time vehicle and audio information plus available navigation.
Ranger incorporates advanced passenger convenience and connectivity features, plus smart driver-assist technologies including standard automatic emergency braking. Ford Co-Pilot360™ technologies like Lane-Keeping System and class-exclusive Blind Spot Information System with trailer coverage are standard on XLT and Lariat trim levels. Additional driver-assist technologies including adaptive cruise control and forward and reverse sensing systems are available on both XLT and Lariat.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford designs, manufactures, markets and services a full line of connected, increasingly electrified passenger and commercial vehicles: Ford trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles. The company is pursuing leadership positions in electrification, connected vehicle services and mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 182,000 people worldwide. More information about the company, its products and Ford Motor Credit Company is available at corporate.ford.com.